Global Online Smartphone and Tablet Games Market Estimate to Accentuate its Growth in Asia-Pacific

  • 05 Sep 2019

Online smartphone and tablet games offer one or more players to participate in the game through smartphones or tablets. An increase in network connectivity, the rapid expansion of free-to-play business models and cloud-based gaming remain the major factors driving the smartphone and tablet games market. An increase in the availability of smartphones and tablets coupled with the increased efficiency of games are also fueling the online smartphone and tablet games market growth.

The market is bifurcated into by games, by an operating system, and by region. Games type consists of massively multiplayer online games, casual, social and others. Multiplayer online games are expected to dominate the growth of the market owing to the rise in the number of multiplayer online across smartphones and tablets. Games like PUBG and Fortnite have led to an exponential demand for multiplayer games. Furthermore, the launch of e-sports coupled with heavy interest from gaming companies like EA Sports and Konami towards online smartphones and tablets has expanded the growth of multi-layer online games thus propelling the market. In addition, the availability of popular PC and console games like Minecraft, Mortal Kombat X, and FIFA on smartphones is also positively influencing the online smartphone and tablet games market growth.  
Operating systems consist of android, windows, and iOS. Android is expected to showcase notable growth owing to the increasing sale of smartphones. Android is the most deployed operating system on smartphones. Major mobile manufacturing companies like Samsung, Huawei, One Plus and Lenovo are all opting for Android systems, thus increase in mobile sales of android as operating systems has led to prominent players launching their game on the android format. 

In terms of regions, North America is the global leader of the market. The region has witnessed the highest sale of smartphones over the past years. The growing penetration of internet alongside the presence of prominent companies has further bolstered the market in the region. A rise in disposable and the growing presence of e-sports has also played a vital role in the expansion of the market in the region. Asia-Pacific is expected to be a lucrative region owing to the increasing penetration of gaming in the region. The launch of multiple gaming competitions in regions like India is accelerating the market growth in the region. E gaming was a demonstration sport in Asian Games 2018 Jakarta (Indonesia).

Established players of the market are Activision Blizzard Inc, Glu Mobile, Kabam, Supercell Oy, Walt Disney, Gamevil, Rovio Entertainment, Gameloft SA, CyberAgent and Zynga Inc.

Global Online Smartphone and Tablet Games Market Segmentation:
By Game Type

●     Massively Multiplayer Online (MMO) Games
●     Social 
●     Casual
●     Others

By Operating Systems
●     iOS
●     Windows
●     Android

By Region
●     North America 
●     Europe
●     Asia Pacific 
●     Latin America 
●     Rest of the World 

FutureWise Key Takeaways
●  Growth Prospects
●  SWOT Analysis
●  Key Trends
●  Key data-points affecting market growth

Objectives of the Study:
•  To provide with an exhaustive analysis on the global online smartphone and tablet games market by game type, by operating system, and by region 
•  To cater comprehensive information on factors impacting market growth (drivers, restraints, opportunities, and industry-specific restraints)
•  To evaluate and forecast micro-markets and the overall market 
•  To predict the market size, in key regions (along with countries)—North America, Europe, Asia Pacific, Latin America and the rest of the world
•  To record evaluate and competitive landscape mapping- product launches, technological advancements, mergers and expansions
•  Profiling of companies to evaluate their market shares, strategies, financial and core competencies


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