Overview


According to FutureWise analysis, the market for Bladder Liners is expected to grow with a CAGR of 7.3% over the forecast period 2023-2031, and reach a market value of US$ 2.25 billion by 2031.

Bladder liners, also known as bladder pads or incontinence liners, are absorbent products designed to manage urinary incontinence. They are similar to sanitary pads but are specifically designed to handle urinary leakage. Bladder liners are typically used by individuals who experience mild to moderate urinary incontinence. They provide a level of protection against leaks and help maintain comfort and hygiene. They are often worn inside regular underwear and come in different sizes and absorbency levels to accommodate different needs. These liners are constructed with absorbent materials that quickly pull moisture away from the skin, preventing skin irritation and discomfort. They also often have a waterproof backing to prevent leakage onto clothing.

Bladder liners are essential products designed to provide an additional coating of protection against leaks and spills, particularly for individuals experiencing bladder control issues. They come in two primary product types: disposable bladder liners and reusable bladder liners. Disposable bladder liners are designed for single-use convenience. They are typically made from absorbent materials and are disposed of after each use. These liners offer a convenient and hygienic solution for managing bladder leaks, making them a popular choice for those on the go or in situations where frequent changes are necessary. On the other hand, reusable bladder liners are crafted from durable, washable materials. They are designed to withstand multiple uses, making them an environmentally friendly and cost-effective option. Reusable liners can be easily cleaned and dried for repeated use, providing a sustainable solution for individuals who prefer a more eco-conscious approach to managing their bladder control needs.

FutureWise Market Research has published a report that provides an insightful analysis bladder liners market trends that are affecting the overall market growth. This report will provide a detailed analysis of market share, regional insights, and competitor analysis that includes stature of key manufacturers operational in this industry. According to the analysis conducted by FutureWise research analysts bladder liners market estimated to register a considerable growth rate over the forecast period. This report lists the market segments and potential prospects available across this industry, in addition providing crucial information on the total valuation currently held by the industry. Moreover, this report will assist key management individuals in an organisation to enhance their decisions pertaining to business expansion as well as strategic changes for increasing customer base.

  • Domtar Corporation
  • Medline Industries, Inc.
  • Cardinal Health
  • Attends Healthcare Group Ltd.
  • Kimberly-Clark Corporation
  • Dynarex Corporation
  • Tanga.com
  • Sarasota Medical
  • Tena
  • Tranquility Products
  • ConvaTec Inc.
  • Coloplast Corp
  • Svenska Cellulosa Aktiebolaget SCA
  • First Quality Enterprises, Inc.
  • Prevail
  • Cypress Medical Products LLC
  • Shield Healthcare, LLC
  • 3M
  • McKesson Corporation
  • Ontex

(Note: The list of the major players will be updated with the latest market scenario and trends)

Recent Developments in Bladder Liners Market:

  • In March 2022, Essity launched TENA Silhouette Noir, a discreet black bladder liner designed to be invisible under clothes. It features super-absorbent cores and odor control.
  • In January 2021, Kimberly-Clark launched Poise Ultra-Thin Active Collection bladder liners featuring its Adhesive Technology for staying in place. It provides leak protection for active women.

The growing incidence of the geriatric population is anticipated to drive the demand for bladder control issues and incontinence cases. With growing age, individuals often experience a natural decline in muscle tone and bladder function, leading to a higher incidence of incontinence-related challenges. This demographic shift has consequently become a pivotal driving force for the bladder liners market. As a result, there is an increasing demand for reliable and effective incontinence management solutions, propelling the growth of the bladder liners industry to cater to this expanding demographic segment. Additionally, continuous advances in material science and manufacturing techniques also boost the bladder liners market. Innovations in materials are enabling the creation of bladder liners that are more effective in containment and notably more comfortable for users. Advanced polymers and fabrics designed to focus on breathability and moisture-wicking properties transform the user experience. Also, cutting-edge manufacturing processes allow for precise tailoring of these liners, ensuring an optimal fit for individuals of varying needs. This heightened level of comfort and efficacy significantly enhances the appeal of bladder liners, driving a surge in consumer adoption and bolstering the market's growth. Moreover, the shift towards customizable bladder liners tailored to individual needs is reshaping the market landscape. Manufacturers are increasingly focusing on offering diverse options, including varying absorbency levels, sizes, and unique features to accommodate specific user requirements. This trend not only addresses the diverse needs of consumers but also promotes inclusivity, especially for those with unique medical conditions or preferences. Further, the introduction of innovative features, such as odor control technology, skin-friendly materials, and discreet designs, is capturing the attention of a wider consumer base. This emphasis on customization and innovation enhances user satisfaction and opens up untapped market segments, driving growth in the bladder liners market. However, the high-cost factor poses a significant restraint on the bladder liners market, as premium-quality products often come with a higher expense. This may be a deterrent for price-sensitive consumers who may seek more budget-friendly alternatives. Also, the environmental impact of disposable bladder liners is a rising concern. The accumulation of non-biodegradable waste is contributing to environmental degradation, prompting a growing demand for sustainable and eco-friendly options. Therefore, hindering the growth of the market.

By Product Type

  • Disposable Bladder Liners
  • Reusable Bladder Liners
  • Others

By Disease Type

  • Urinary Incontinence
  • Overactive Bladder
  • Interstitial Cystitis
  • Others

By Distribution Channel

  • Hospital Pharmacies
  • Retail Pharmacies
  • Online Stores
  • Others

By End User

  • Homecare
  • Hospitals
  • Specialty Clinics
  • Others

By Region

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

This market research report also emphasis on factors affecting the growth rate in various regions listed above. A deep-down analysis of region will also be provided in the final version of this market which is based on conclusion of primary interviews and secondary data point gathered during the process.

By region, the market is segmented into North America, Latin America, Europe, Asia-Pacific, and Middle East & Africa. North America registered highest share in the market in 2022. This is primarily driven by factors including the high incidence of urinary incontinence, the growing geriatric population, increasing adoption of personal hygiene products, and increasing consumer interest in natural and organic alternatives to traditional period products, such as new products with built-in absorbents and washable-timer functions, is anticipated to fuel the growth of bladder liners market over the forecast period. Also, product innovations by leading companies, acquisitions and mergers, and collaboration in the US are further driving the target market over the projection period. For instance, in January 2022, Essity acquired Asaleo Care, expanding its consumer health business in Australia and New Zealand, including bladder liners.

  • Tier 1 players- established companies in the market with a major market share
  • Tier 2 players
  • Emerging players which are growing rapidly
  • New Entrants

  • Growth prospects
  • SWOT analysis
  • Key trends
  • Key data-points affecting market growth

  • To provide with an exhaustive analysis on the Bladder Liners Market By Product Type, By Disease Type, By Distribution Channel, By End User, and By Region
  • To cater comprehensive information on factors impacting market growth (drivers, restraints, opportunities, and industry-specific restraints)
  • To evaluate and forecast micro-markets and the overall market
  • To predict the market size, in key regions— North America, Europe, Asia Pacific, Latin America and Middle East and Africa.
  • To record and evaluate competitive landscape, mapping- product launches, technological advancements, mergers and expansions

  • We have a flexible delivery model and you can suggest changes in the scope/table of content as per your requirement
  • The customization Mobility Care offered are free of charge with purchase of any license of the report
  • You can directly share your requirements/changes to the current table of content to: sales@futurewiseresearch.com

Table of Contents


  • 1.  Market Introduction
    •   1. Objectives of the Study 
        2. Market Definition 
        3. Market Scope 
           3.1. Years Considered for the Study
           3.2. Market Covered
        4. Currency 
        5. Limitations 
        6. Stakeholders 

  • 2.  Research Methodology
    •   1. Research Data 
           1.1. Secondary Data
              1.1.1. Key Data from Secondary Sources
           1.2. Primary Data
              1.2.1. Key Data from Primary Sources
        3. Market Size Estimation 
        4. Market Breakdown and Data Triangulation 
        5. Assumptions for the Study 

  • 3.  Executive Summary
    •   1. Market Outlook
        2. Segment Outlook
        3. Competitive Insights

  • 4.  Bladder Liners Market Variables, Trends & Scope
    •   1. Market Lineage Outlook
        2. Penetration and Growth Prospect Mapping
        3. Industry Value Chain Analysis
        4. Cost Analysis Breakdown
        5. Application Overview
        6. Regulatory Framework
           6.1. Reimbursement Framework
           6.2. Standards and Compliances

  • 5.  Market Overview
    •   1. Market Dynamics
           1.1. Market Driver Analysis
              1.1.1. Increasing focus of Bladder Liners Market Companies on Brand Protection
              1.1.2. Untapped Opportunities in Emerging Regions
           1.2. Market Restraint Analysis
              1.2.1. High Cost Associated with Implementation of Predictive Analysis
           1.3. Industry Challenges
              1.3.1. Presence of Ambiguous Regulatory Framework

  • 6.  Bladder Liners Market Analysis Tools
    •   1. Industry Analysis - Porter’s
           1.1. Supplier Power
           1.2. Buyer Power
           1.3. Substitution Threat
           1.4. Threat from New Entrants
           1.5. Competitive Rivalry
        2. Pestel Analysis
           2.1. Political Landscape
           2.2. Environmental Landscape
           2.3. Social Landscape
           2.4. Application Landscape
           2.5. Legal Landscape
        3. Major Deals And Strategic Alliances Analysis
           3.1. Joint Ventures
           3.2. Mergers and Acquisitions
           3.3. Licensing and Partnership
           3.4. Application Collaborations
           3.5. Strategic Divestments
        4. Market Entry Strategies
        5. Case Studies

  • 7.  Bladder Liners Market, By Product Type Historical Analysis and Forecast 2023-2031 (USD Million)
    •   1. Disposable Bladder Liners
        2. Reusable Bladder Liners
        3. Others

  • 8.  Bladder Liners Market, By Disease Type Historical Analysis and Forecast 2023-2031 (USD Million)
    •   1. Urinary Incontinence
        2. Overactive Bladder
        3. Interstitial Cystitis
        4. Others

  • 9.  Bladder Liners Market, By Distribution Channel Historical Analysis and Forecast 2023-2031 (USD Million)
    •   1. Hospital Pharmacies
        2. Retail Pharmacies
        3. Online Stores
        4. Others

  • 10.  Bladder Liners Market, By End User Historical Analysis and Forecast 2023-2031 (USD Million)
    •   1. Homecare
        2. Hospitals
        3. Specialty Clinics
        4. Others

  • 11.  North America Bladder Liners Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
           2.1. U.S.A
           2.2. Canada
           2.3. Mexico
        3. Market Size (USD Million) Forecast for North America 2023-2031

  • 12.  Latin America Bladder Liners Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
           2.1. Brazil
           2.2. Venezuela
           2.3. Argentina
           2.4. Rest of Latin America
        3. Market Size (USD Million) Forecast for Latin America 2023-2031

  • 13.  Europe Bladder Liners Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
           2.1. Germany
           2.2. U.K
           2.3. France
           2.4. Italy
           2.5. Spain
           2.6. Russia
           2.7. Poland
           2.8. Rest of Europe
        3. Market Size (USD Million) Forecast for Europe 2023-2031

  • 14.  Asia Pacific Bladder Liners Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
           2.1. Japan
           2.2. China
           2.3. India
           2.4. Australia and New Zealand
           2.5. ASEAN
           2.6. Rest of Asia Pacific
        3. Market Size (USD Million) Forecast for Asia Pacific 2023-2031  

  • 15.  Middle East and Africa Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
           2.1. GCC
           2.2. Israel
           2.3. South Africa
           2.4. Rest of MEA
        3. Market Size (USD Million) Forecast for MEA 2023-2031

  • 16.  Market Share Analysis and Competitive Landscape
    •   1. Global Landscape - Key Players, Revenue and Presence
        2. Global Share Analysis - Key Players (Tier 1, Tier 2, Tier 3)
        3. Global Emerging Companies
        4. North America - Market Share Analysis and Key Regional Players
        5. Europe - Market Share Analysis and Key Regional Players
        6. Asia Pacific - Market Share Analysis and Key Regional Players
        7. Global Key Player - Growth Matrix

  • 17.  Company Profiles (Competition Dashboard, Competitors Deep Dive, Products Offered and Financial Layouts)
    •   1. Domtar Corporation
           1.1. Company Overview
           1.2. Product Portfolio
           1.3. SWOT Analysis
           1.4. Financial Overview
           1.5. Strategic Overview
        2. Medline Industries, Inc.
           2.1. Company Overview
           2.2. Product Portfolio
           2.3. SWOT Analysis
           2.4. Financial Overview
           2.5. Strategic Overview
        3. Cardinal Health
           3.1. Company Overview
           3.2. Product Portfolio
           3.3. SWOT Analysis
           3.4. Financial Overview
           3.5. Strategic Overview
        4. Attends Healthcare Group Ltd.
           4.1. Company Overview
           4.2. Product Portfolio
           4.3. SWOT Analysis
           4.4. Financial Overview
           4.5. Strategic Overview
        5. Kimberly-Clark Corporation
           5.1. Company Overview
           5.2. Product Portfolio
           5.3. SWOT Analysis
           5.4. Financial Overview
           5.5. Strategic Overview
        6. Dynarex Corporation
           6.1. Company Overview
           6.2. Product Portfolio
           6.3. SWOT Analysis
           6.4. Financial Overview
           6.5. Strategic Overview
        7. Tanga.com
           7.1. Company Overview
           7.2. Product Portfolio
           7.3. SWOT Analysis
           7.4. Financial Overview
           7.5. Strategic Overview
        8. Sarasota Medical
           8.1. Company Overview
           8.2. Product Portfolio
           8.3. SWOT Analysis
           8.4. Financial Overview
           8.5. Strategic Overview
        9. Tena
           9.1. Company Overview
           9.2. Product Portfolio
           9.3. SWOT Analysis
           9.4. Financial Overview
           9.5. Strategic Overview
        10. Tranquility Products
           10.1. Company Overview
           10.2. Product Portfolio
           10.3. SWOT Analysis
           10.4. Financial Overview
           10.5. Strategic Overview
        11. ConvaTec Inc.
           11.1. Company Overview
           11.2. Product Portfolio
           11.3. SWOT Analysis
           11.4. Financial Overview
           11.5. Strategic Overview
        12. Coloplast Corp
           12.1. Company Overview
           12.2. Product Portfolio
           12.3. SWOT Analysis
           12.4. Financial Overview
           12.5. Strategic Overview
        13. Svenska Cellulosa Aktiebolaget SCA
           13.1. Company Overview
           13.2. Product Portfolio
           13.3. SWOT Analysis
           13.4. Financial Overview
           13.5. Strategic Overview
        14. First Quality Enterprises, Inc.
           14.1. Company Overview
           14.2. Product Portfolio
           14.3. SWOT Analysis
           14.4. Financial Overview
           14.5. Strategic Overview
        15. Prevail
           15.1. Company Overview
           15.2. Product Portfolio
           15.3. SWOT Analysis
           15.4. Financial Overview
           15.5. Strategic Overview
        16. Cypress Medical Products LLC
           16.1. Company Overview
           16.2. Product Portfolio
           16.3. SWOT Analysis
           16.4. Financial Overview
           16.5. Strategic Overview
        17. Shield Healthcare, LLC
           17.1. Company Overview
           17.2. Product Portfolio
           17.3. SWOT Analysis
           17.4. Financial Overview
           17.5. Strategic Overview
        18. 3M
           18.1. Company Overview
           18.2. Product Portfolio
           18.3. SWOT Analysis
           18.4. Financial Overview
           18.5. Strategic Overview
        19. McKesson Corporation
           19.1. Company Overview
           19.2. Product Portfolio
           19.3. SWOT Analysis
           19.4. Financial Overview
           19.5. Strategic Overview
        20. Ontex
           20.1. Company Overview
           20.2. Product Portfolio
           20.3. SWOT Analysis
           20.4. Financial Overview
           20.5. Strategic Overview

  • 18.  Pre and Post COVID-19 Impact
    •   1. Positive influence on the healthcare industry
        2. The financial disruption of the manufacturing sector
        3. Impact of COVID-19 on emerging companies
        4. Significant mandates in the healthcare regulations initiated
      by administrations
        5. The overall economic slowdown of the developing and developed nations

  • 19.  FutureWise SME Key Takeaway Points for Client
    •   

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