DNA test kits market is estimated to value over USD 9 billion by 2027 end and register a CAGR of over 23.1% during the forecast period 2020-2027. 

Steadfast developments in the field of genome sequencing coupled with enhancements made in personalized DNA level diagnostic application is multiplying the DNA test kit market size. Government-funded projects aimed at research and development is complementing the growth of the market. Introduction of novel technologies to advance genome profiling is stimulating the DNA test kits market growth. Increasing cases of infectious diseases and chronic oncology which entirely depends on DNA prototyping for treatment is expected to spike the growth of the market. 

Technological advancements resulting in commercialization of next-generation testing and diagnostic solutions making use of genetic analysis is projected to expand the DNA testing kits market size. Increase in the number of direct-to-consumer testing companies offers DNA tests for preventive care, health & fitness and ancestry is also positively influencing the DNA test kits market growth.

The market is classified into sample type, application and region. Based on the sample type, the market is further segmented into saliva and cheek swab. Saliva segment is expected to hold vast DNA test kits market share. Multiple DNA testing companies offer saliva-based DNA tests coupled with a rise in the sales of DNA test kits is driving the demand of saliva segment thus accelerating the growth of the market.
Based on applications, the market is bifurcated into ancestry testing, health & fitness, disease risk assessment, diet & nutrition and others. Ancestry testing is expected to show notable growth owing to rising demand for autosomal DNA test kits. In addition, the increasing curiosity among people to know about their family tree and ancestors is also expected to trigger the DNA test kits market growth.

In terms of regions, North America dictates the growth of the market owing to a presence of prominent players like 23andMe Inc., and Ancestry. Furthermore, strategies opted by these players to offer product with massive discounts during Black Friday and Christmas is increasing the number of subscribers thus expanding the DNA test kits market size in the region. Europe is also regarded as a lucrative region owing to the increase in the availability of direct to consumer testing services coupled with an increasing focus on the distribution channel.  

Key Market Players are:

23andMe,Inc., MyHeritage Ltd., Living DNA lTD, Helix OpCo LLC, Veritas, FitnessGenes, Gene by Gene,Ltd and National Geographic Partners LLC,Futura Genetics, Illumina, Inc.

Competitive Landscape:
●     Veritas in a bid to expand its product portfolio introduced two new genome sequencing products, myGenome Diagnostic and myGenome Premium
●     Prenetics, in 2018 acquired DNAFit. The acquisition helped Prenetics bolster its position in the market

DNA Test Kits Market

DNA Test Kits Market Segmentation:

By Sample Type

  • Saliva
  • Cheek Swab

By Application

  • Ancestry Testing
  • Diet & Nutrition
  • Health & Fitness
  • Disease Risk Assessment
  • Others

By Region 

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Rest of the World

FutureWise Key Takeaways

  • Growth Prospects
  • SWOT Analysis
  • Key Trends
  • Key data-points affecting market growth

Objectives of the Study:
• To provide with an exhaustive analysis on the global DNA test kits market by sample type, by application, and by region 
• To cater comprehensive information on factors impacting market growth (drivers, restraints, opportunities, and industry-specific restraints)
• Evaluate and forecast micro-markets and the overall market 
• To predict the market size, in key regions (along with countries)—North America, Europe, Asia Pacific, Latin America and the rest of the world
• To record evaluate and competitive landscape mapping- product launches, technological advancements, mergers and expansions
• Profiling of companies to evaluate their market shares, strategies, financial and core competencies

Flexible Delivery Model:

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  • You can directly share your requirements/changes to the current table of content to: sales@futurewiseresearch.com


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  • Excel Dataset

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What's included

  • Consumer Perception and Procurement

  • Competitive Analysis

  • What’s Next

  • Market Data Forecast

  • Risks and Opportunity Assessment

  • Market Trends and Dynamics