Overview

The global DNA test kits market is estimated to value over USD 9 billion by 2026 end and register a CAGR of over 23.1% during the forecast period 2019-2026. 

Steadfast developments in the field of genome sequencing coupled with enhancements made in personalized DNA level diagnostic application is multiplying the DNA test kit market size. Government-funded projects aimed at research and development is complementing the growth of the market. Introduction of novel technologies to advance genome profiling is stimulating the DNA test kits market growth. Increasing cases of infectious diseases and chronic oncology which entirely depends on DNA prototyping for treatment is expected to spike the growth of the market. 

Technological advancements resulting in commercialization of next-generation testing and diagnostic solutions making use of genetic analysis is projected to expand the DNA testing kits market size. Increase in the number of direct-to-consumer testing companies offers DNA tests for preventive care, health & fitness and ancestry is also positively influencing the DNA test kits market growth.

The market is classified into sample type, application and region. Based on the sample type, the market is further segmented into saliva and cheek swab. Saliva segment is expected to hold vast DNA test kits market share. Multiple DNA testing companies offer saliva-based DNA tests coupled with a rise in the sales of DNA test kits is driving the demand of saliva segment thus accelerating the growth of the market.
Based on applications, the market is bifurcated into ancestry testing, health & fitness, disease risk assessment, diet & nutrition and others. Ancestry testing is expected to show notable growth owing to rising demand for autosomal DNA test kits. In addition, the increasing curiosity among people to know about their family tree and ancestors is also expected to trigger the DNA test kits market growth.

In terms of regions, North America dictates the growth of the market owing to a presence of prominent players like 23andMe Inc., and Ancestry. Furthermore, strategies opted by these players to offer product with massive discounts during Black Friday and Christmas is increasing the number of subscribers thus expanding the DNA test kits market size in the region. Europe is also regarded as a lucrative region owing to the increase in the availability of direct to consumer testing services coupled with an increasing focus on the distribution channel.  
 
 
Prominent players of the market are 23andMe,Inc., Maj Ancestry, MyHeritage Ltd., Living DNA lTD, Helix OpCo LLC, Veritas, FitnessGenes, Gene by Gene,Ltd and National Geographic Partners LLC.

Competitive Landscape:
●     Veritas in a bid to expand its product portfolio introduced two new genome sequencing products, myGenome Diagnostic and myGenome Premium
 
●     Prenetics, in 2018 acquired DNAFit. The acquisition helped Prenetics bolster its position in the market
 
Global DNA Test Kits Market Segmentation 
By Sample Type
●     Saliva
●     Cheek Swab
 
By Application
●     Ancestry Testing
●     Diet & Nutrition
●     Health & Fitness
●     Disease Risk Assessment
o  Cancer
o  Others
●     Others
 
By Region: 
●     North America
●     Europe
●     Asia Pacific
●     Latin America
●     Rest of the World
 
FutureWise Key Takeaways
●  Growth Prospects
●  SWOT Analysis
●  Key Trends
●  Key data-points affecting market growth
 
Objectives of the Study:
• To provide with an exhaustive analysis on the global DNA test kits market by sample type, by application, and by region 
• To cater comprehensive information on factors impacting market growth (drivers, restraints, opportunities, and industry-specific restraints)
• Evaluate and forecast micro-markets and the overall market 
• To predict the market size, in key regions (along with countries)—North America, Europe, Asia Pacific, Latin America and the rest of the world
• To record evaluate and competitive landscape mapping- product launches, technological advancements, mergers and expansions
• Profiling of companies to evaluate their market shares, strategies, financial and core competencies

Table of Contents

1. Introduction

      1.1. Market Definition and Scope

      1.2. Market Segmentation

      1.3. Key Research Objectives

      1.4. Research Highlights

2. Assumptions and Research Methodology

3. Executive Summary: Global DNA Test Kits Market

4. Market Overview

      4.1. Introduction

              4.1.1. Sample Type Definition

              4.1.2. Industry Evolution / Developments

      4.2. Overview

      4.3. Market Dynamics

              4.3.1. Drivers

              4.3.2. Restraints

              4.3.3. Opportunities

      4.4. Global DNA Test Kits Market Analysis and Forecast, 2015-2026

5. Key Insights

      5.1. New Product Launch and Regulatory Approvals 

      5.2. Key Mergers & Acquisitions

      5.3. Strategic Approaches by Market Players (Partnerships, Collaborations, etc.)

      5.4. Regulatory Scenario, by Country/Region

6. Global DNA Test Kits Market Analysis and Forecast, by Sample Type 

      6.1. Introduction & Definition

      6.2. Key Findings / Developments

      6.3. Market Value Forecast, by Sample Type, 2015-2026

              6.3.1. Saliva

              6.3.2. Cheek Swab

      6.4. Market Attractiveness, by Sample Type 

7. Global DNA Test Kits Market Analysis and Forecast, by Application 

      7.1. Introduction & Definition

      7.2. Key Findings / Developments

      7.3. Market Value Forecast, by Application, 2015-2026

              7.3.1. Ancestry Testing

              7.3.2. Diet & Nutrition

              7.3.3. Health & Fitness

              7.3.4. Disease Risk Assessment

                      7.3.4.1. Cancer

                      7.3.4.2. Others

              7.3.5. Others

      7.4. Market Attractiveness, by Application 

8. Global DNA Test Kits Market Analysis and Forecasts, by Region

      8.1. Key Findings

      8.2. Market Value Forecast, by Region

              8.2.1. North America 

              8.2.2. Europe 

              8.2.3. Asia Pacific 

              8.2.4. Rest of the World 

      8.3. Market Attractiveness By Region

9. North America DNA Test Kits Market Analysis and Forecast

      9.1. Introduction

              9.1.1. Key Findings

      9.2. Market Value Forecast, by Sample Type, 2015-2026

              9.2.1. Saliva

              9.2.2. Cheek Swab

      9.3. Market Value Forecast, by Application, 2015-2026

              9.3.1. Ancestry Testing

              9.3.2. Diet & Nutrition

              9.3.3. Health & Fitness

              9.3.4. Disease Risk Assessment

                      9.3.4.1. Cancer

                      9.3.4.2. Others

              9.3.5. Others

      9.4. Market Value Forecast, by Country, 2015-2026

              9.4.1. U.S.

              9.4.2. Canada

      9.5. Market Attractiveness Analysis 

              9.5.1. By Sample Type 

              9.5.2. By Application 

              9.5.3. By Country

10. Europe DNA Test Kits Market Analysis and Forecast

      10.1. Introduction

              10.1.1. Key Findings

      10.2. Market Value Forecast, by Sample Type, 2015-2026

              10.2.1. Saliva

              10.2.2. Cheek Swab

      10.3. Market Value Forecast, by Application, 2015-2026

              10.3.1. Ancestry Testing

              10.3.2. Diet & Nutrition

              10.3.3. Health & Fitness

              10.3.4. Disease Risk Assessment

                      10.3.4.1. Cancer

                      10.3.4.2. Others

              10.3.5. Others

      10.4. Market Value Forecast, by Country/Sub-region, 2015-2026

              10.4.1. U.K.

              10.4.2. Germany

              10.4.3. France

              10.4.4. Italy

              10.4.5. Spain

              10.4.6. Rest of Europe

      10.5. Market Attractiveness Analysis 

              10.5.1. By Sample Type 

              10.5.2. By Application 

              10.5.3. By Country/Sub-region 

11. Asia Pacific DNA Test Kits Market Analysis and Forecast

      11.1.Introduction

              11.1.1. Key Findings

      11.2.Market Value Forecast, by Sample Type, 2015-2026

              11.2.1. Saliva

              11.2.2. Cheek Swab

      11.3.Market Value Forecast, by Application, 2015-2026

              11.3.1. Ancestry Testing

              11.3.2. Diet & Nutrition

              11.3.3. Health & Fitness

              11.3.4. Disease Risk Assessment

                      11.3.4.1. Cancer

                      11.3.4.2. Others

              11.3.5. Others

      11.4.Market Value Forecast, by Country/Sub-region, 2015-2026

              11.4.1. China

              11.4.2. Japan

              11.4.3. India

              11.4.4. Australia & New Zealand

              11.4.5. Rest of Asia Pacific

      11.5.Market Attractiveness Analysis 

              11.5.1. By Sample Type 

              11.5.2. By Application 

              11.5.3. By Country/Sub-region

12. Rest of the World DNA Test Kits Market Analysis and Forecast

      12.1.Introduction

              12.1.1. Key Findings

      12.2.Market Value Forecast, by Sample Type, 2015-2026

              12.2.1. Saliva

              12.2.2. Cheek Swab

      12.3.Market Value Forecast, by Application, 2015-2026

              12.3.1. Ancestry Testing

              12.3.2. Diet & Nutrition

              12.3.3. Health & Fitness

              12.3.4. Disease Risk Assessment

                      12.3.4.1. Cancer

                      12.3.4.2. Others

              12.3.5. Others

      12.4.Market Attractiveness Analysis 

              12.4.1. By Sample Type 

              12.4.2. By Application 

13. Competition Landscape

      13.1.Market Player - Competition Matrix (By Tier and Size of companies)

      13.2.Market Share Analysis, by Company (2018)

      13.3. Company Profiles

              13.3.1. Ancestry

              13.3.2. 23andMe, Inc.

              13.3.3. MyHeritage Ltd.

              13.3.4. Gene by Gene, Ltd.

              13.3.5. Living DNA Ltd.

              13.3.6. National Geographic Partners, LLC

              13.3.7. Helix OpCo, LLC. 

              13.3.8. Veritas

              13.3.9. FitnessGenes

              13.3.10. EasyDNA

 

Chapter 14 Research Finding and Conclusion 

 

Chapter 15  Research Methodology 

 

Chapter 16  Research Data Source  

 

Tables

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