Overview

Feminine Hygiene Products Market to value over USD 37.5 billion by 2029 end and register a CAGR of over 9% from 2020 to 2029.

Major factors contributing to the robust growth of the global feminine hygiene products market are increased awareness about hygiene and sanitization and increasing purchasing power due to a rise in the disposable income. Rising awareness and environmental concern have opened up new avenues in the market for manufacturers to venture into and pursue. Thus the market for cloth sanitary pads and pads made from organic materials & biodegradable products witnesses high demand. This a fairly untapped sector and gives manufacturers to garner revenue through innovation and sale of premium products.

Development focused on providing quality as well as easy accessibility to products has promoted the market on a global level. Efficient infrastructure to maintain a regular supply and availability in stores, promotions and media coverage are propelling the feminine hygiene products market in the region.

The Asia Pacific has consistently emerged as the largest market owing to the large population generating huge demand. In order to spread awareness about feminine hygiene, various government initiatives are being undertaken thus increasing the consumer base which promotes the market’s growth in this region. North America is also a high- growth pocket region and is speculated to grow at a high CAGR. In U.S., stringent requirements from the FDA restrain the market however with technological advances, the innovation of eco-friendly products is going to overshadow the restrains.

Major firms in the global feminine hygiene products market are:

Procter & Gamble, Energizer Holdings, Inc., Edgewell Personal Care, Unicharm Corporation, Kimberly-Clark Corporation, Lil-Lets Group Ltd., Glenmark Pharmaceuticals, Biochemix Healthcare Private Limited, and Hengan International Group Co. Ltd., SCA Essity, Ontex International, Natracare LLC, Kao Corporation, Summer’s Eve among others.

Feminine Hygiene Products Market

Feminine Hygiene Products Segmentation:
By Product Type
• Sanitary Napkins/Pads
• Tampons
• Pantyliners
• Menstrual Cup
• Feminine Hygiene Wash

By Distribution Channel
• Supermarket
• Convenience Stores
• Department Stores
• Retail Pharmacies
• Online Purchase

By Region:
• Europe
• North America
• APAC
• Latin America
• Rest of World

Competitive Landscape:
• Tier 1 players- established companies in the market with a major market share
• Tier 2 players
• Emerging players which are growing rapidly
• New Entrants

FutureWise Takeaways
• Growth prospects
• SWOT analysis
• Key trends
• Key data points affecting market growth

Objectives of the Study:
• To provide an exhaustive analysis on the global feminine hygiene products market by product type, by distribution channel and by region
• To cater comprehensive information on factors impacting market growth (drivers, restraints, opportunities, and industry-specific restraints)
• To evaluate and forecast micro-markets and the overall market
• To predict the market size, in key regions (along with countries)—North America, Europe, Asia Pacific, Latin America, and the Middle East.
• To record evaluate and competitive landscape mapping- product launches, technological advancements, mergers and expansions
• Profiling of companies to evaluate their market shares, strategies, financials and core competencies

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