Hand Hygiene Market Overview:

With the rising prevalence of infectious diseases like the COVID-19, it becomes extremely important to maintain overall hygiene, especially hand hygiene, which is one of the crucial factors that shall positively impact the hand hygiene market growth during the forecast period 2020 to 2027.

The increase in the use of hand sanitizers, soaps, hand washes, disinfectants and rubs has propelled the proliferation of the market and it is expected to maintain this growth momentum owing to the recent COVID-19 pandemic where it is highly recommended to clean hands on regular intervals with disinfectants and alcohol-based hand sanitizers. As per some studies, over 75% of the general population use hand sanitizers. Out of these 75%, over 36% are male users while over 64% are female users. Additionally, with an increased influence of online commercials and social media, personal hygiene has become one of the top hand hygiene market trends which has propelled the use of hand sanitizers among customers.

However, there has been a lack of awareness regarding hand sanitation and hygiene, especially in the developing and underdeveloped regions. Furthermore, as per the data provided by the Global Handwashing Partnership, over 525,000 children die due to diarrheal disease every year, thus making it one of the primary reasons of child death in the world. This number is important because almost all the diagnosed cases of diarrhoea in children are primarily caused by infections and the most effective way of avoiding such infections is through maintaining hand sanitation by washing hands with soaps and sanitizers. Such a lack of awareness regarding the cleanliness of hands has resulted in some restrains in the growth of the market. 

The global market is divided into product, distribution channel and region. The product segment is further bifurcated into gel sanitizers, foam, liquid and others. The gel sanitizers segment is predicted to dominate the market over the forecast period owing to its characteristics of providing convenience of easily penetrating the skin, thus eliminating most of the bacteria.
The foam product is anticipated to record a substantial growth rate during the forecast period due to its characteristics of prolong stay on the skin, easy application and convenience of handling.

Major players included in the Hand Hygiene Market:

  • Reckitt Benckiser Group
  • The Himalaya Drug Company
  • Procter and Gamble
  • Gojo Industry Inc.
  • Henkel Corporation
  • Unilever Plc.
  • Vi-Jon Laboratories Inc.
  • Chattem Inc
  • Best Sanitizers Inc.
  • Kutol Products Company
  • EcoHydra Technologies Limited
  • Deb Group Limited
  • Medline Industries, Inc.
  • 3M
  • BODE Chemie

(Note: The list of the major players will be updated with the latest market scenario and trends)

Hand Hygiene Market Segmentation:

By Product Type

  • Soap
  • Hand Wash
  • Hand Sanitizers
  • Hand Scrubs
  • Disinfectants

By Distribution Channel

  • Online Store
  • Departmental Store
  • Pharmacy Store
  • Others

By End Use

  • Restaurants
  • Schools
  • Hospitals
  • Household Purpose
  • Others

By Region

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

Regional Analysis:
The North America region is expected to subjugate the market over the forecast period owing to the presence of major market players in the region. Furthermore, a rising awareness regarding hand sanitation, provision of advanced training to healthcare professionals are other factors responsible for the proliferation of the market in the region.

The Impact of COVID-19 On the Hand Hygiene Market:
The hand sanitizer sales have skyrocketed with a growth of over 300% during the COVID-19 pandemic, thereby reinforcing the market growth. Furthermore, with the ongoing COVID-19 crisis, the production of alcohol-based hand sanitizers has taken some significant impact owing to strict lockdown scenarios in some countries like China, India. This is the primary reason that liquor makers have taken the initiative of manufacturing these sanitizers. As per the article published by the Economic Times, liquor manufacturer Bacardi announced that they would manufacture over 70,000 litres of had sanitizers which will be mainly distributed among government hospitals that are based in each district. They have started the manufacturing in their co-packing facility located in Telangana and Bacardi Ltd. Has also issued a statement that they will initiate the production of these sanitizers in co-packing facilities located in other states as well.
According to Bloomberg, the North American division of Pernod Ricard SA, the manufacturers of Jameson Irish Whiskey and Absolut Vodka, proposed that they shall produce hand gels and sanitizers and by March 20, they initiated the production of hand gels in their Fort Smith facility and produced over 1,000 gallons of alcohol based hand sanitizers. Such initiatives by key liquor manufacturers has bolstered the growth of the market significantly. 

FutureWise Key Takeaways:

  • Growth prospects
  • SWOT analysis
  • Key trends
  • Key data-points affecting market growth

Objectives of the Study:

  • To provide with an exhaustive analysis on the Hand Hygiene Market By Product Type, By Distribution Channel, By End Use and By Region.
  • To cater comprehensive information on factors impacting market growth (drivers, restraints, opportunities, and industry-specific restraints)
  • To evaluate and forecast micro-markets and the overall market
  • To predict the market size, in key regions— North America, Europe, Asia Pacific, Latin America and Middle East and Africa.
  • To record and evaluate competitive landscape mapping- product launches, technological advancements, mergers and expansions

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