Overview


According to FutureWise analysis the market for Prenatal Vitamin Supplements in 2023 is US$ 0.56 billion, and is expected to reach US$ 0.98 billion by 2031 at a CAGR of 7.30%.

Prenatal vitamins are vital amines and mineral supplements that should be taken by pregnant women and those in post-natal lactation. These supplements do not replace food. However, they can be used as an aid to healthy eating and as a supplement for nutritional deficiencies in normal diets. Prenatal vitamins reduce the chance of low birth weight babies, birth defects, and preterm births. Prenatal vitamin is similar in composition to multivitamins, but contains specific nutrients that are more suitable for the needs of expecting mothers. Vitamins are essential organic compounds that the human body needs. They can't be made by the body so they must be obtained from outside sources such as food and supplements. Maternity supplements provide daily vitamins and minerals that mothers need before, during, or after pregnancy. These supplements contain a number of important nutrients, including Folic acid, iron, DHA and vitamin. These nutrients are found in many foods, so the supplement provides all the required nutrients in one dose. This makes them very attractive to consumers. Folic acid is recommended in the early stages and some situations before conception. It is crucial to meet primary fetal development needs during the first weeks of pregnancy. It is always an amazing experience to bring new life into the world. Not only is there the joy of having a baby, but you also have to fulfill many responsibilities. These cases are often fraught with fatigue and deficiencies. Because of their hectic schedules, women have a very stressful life. It can be difficult and stressful to balance their professional and personal lives. The result can be poor sleeping patterns and poor eating habits. Many pregnant women suffer from severe vitamin and mineral deficiencies. A large number of pregnant women complain of vitamin deficiencies during pregnancy. Specific nutrients are necessary for the proper development and growth in the womb of the foetus. These nutrients are known as prenatal vitamins. They are essential for each of the three phases of lactation (i.e. Before, during, and after. Prenatal vitamins can be found mainly in large supplements. These vitamins must only be taken if prescribed by a doctor. Prenatal vitamins are in high demand due to the increasing incidence of birth defects such as congenital heart diseases, cleft lips, phenylketonuria and Edward's Syndrome. Prenatal vitamin supplement demand is being driven by factors like women's increasing need for vitamins and minerals due to stress and women becoming more aware of the importance of proper nutrition and medication. Prenatal vitamin supplement manufacturers are increasingly using artificial intelligence to increase their market share. It also reduces the chance of neural tube defects and prevents them from occurring.

FutureWise Market Research has instantiated a report that provides an intricate analysis of Prenatal Vitamin Supplements Market trends that shall affect the overall market growth. Furthermore, it includes detailed information on the graph of profitability, SWOT analysis, market share and regional proliferation of this business. Moreover, the report offers insights on the current stature of prominent market players in the competitive landscape analysis of this market.

According to the research study conducted by FutureWise research analysts, the Prenatal Vitamin Supplements Market is anticipated to attain substantial growth by the end of the forecast period. The report explains that this business is predicted to register a noteworthy growth rate over the forecast period. This report provides crucial information pertaining to the total valuation that is presently held by this industry and it also lists the segmentation of the market along with the growth opportunities present across this business vertical.

  • Country Life, LLC
  • Abbott Nutrition
  • Church & Dwight Co. Inc.
  • Garden of Life
  • Procter & Gamble Company
  • Vitamin Angels, Inc.
  • Bayer U.S. LLC
  • Direct Relief
  • New Chapter, Inc.
  • Rainbow Light

(Note: The list of the major players will be updated with the latest market scenario and trends)

By Form

  • Powdered
  • Liquid
  • Gummies
  • Capsules

By Sales Channel

  • Offline Sales Channel
  • Supermarkets/Hypermarkets
  • Departmental Stores
  • Convenience Store
  • Other Sales Channel
  • Online Sales Channel
  • Company Website
  • E-commerce Platform

By Region

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa
  • Tier 1 players- established companies in the market with a major market share
  • Tier 2 players
  • Emerging players which are growing rapidly
  • New Entrants
  • Growth prospects
  • SWOT analysis
  • Key trends
  • Key data-points affecting market growth
  • To provide with an exhaustive analysis on the Prenatal Vitamin Supplements Market By Form, By Sales Channel and By Region.
  • To cater comprehensive information on factors impacting market growth (drivers, restraints, opportunities, and industry-specific restraints)
  • To evaluate and forecast micro-markets and the overall market
  • To predict the market size, in key regions— North America, Europe, Asia Pacific, Latin America and Middle East and Africa.
  • To record and evaluate competitive landscape mapping- product launches, technological advancements, mergers and expansions
  • We have a flexible delivery model and you can suggest changes in the scope/table of content as per your requirement
  • The customization Mobility Care offered are free of charge with purchase of any license of the report
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Table of Contents


  • 1.   Market Introduction
    •   1. Objectives of the Study
        2. Market Definition
        3. Market Scope
         3.1. Years Considered for the Study
         3.2. Market Covered
        4. Currency
        5. Limitations
        6. Stakeholders
  • 2.   Research Methodology
    •   1. Research Data
         1.1. Secondary Data
          1.1.1. Key Data from Secondary Sources
         1.2. Primary Data
          1.2.1. Key Data from Primary Sources
        2. Market Size Estimation
        3. Market Breakdown and Data Triangulation
        4. Assumptions for the Study
  • 3.   Executive Summary
    •   1. Market Outlook
        2. Segment Outlook
        3. Competitive Insights
  • 4.   Prenatal Vitamin Supplements Market Variables, Trends and Scope
    •   1. Market Lineage Outlook
        2. Penetration and Growth Prospect Mapping
        3. Industry Value Chain Analysis
        4. Cost Analysis Breakdown
        5. Type Overview
        6. Regulatory Framework
         6.1. Reimbursement Framework
         6.2. Standards and Compliances

  • 5.   Market Overview
    •   1. Market Dynamics
         1.1. Market Driver Analysis
          1.1.1. Increasing focus of Prenatal Vitamin Supplements Market Companies on Brand Protection
          1.1.2. Untapped Opportunities in Emerging Regions
         1.2. Market Restraint Analysis
          1.2.1. High Cost Associated with Implementation of Predictive Analysis
         1.3. Industry Challenges
          1.3.1. Presence of Ambiguous Regulatory Framework
  • 6.   Prenatal Vitamin Supplements Market Analysis Tools
    •   1. Industry Analysis - Porter’s
         1.1. Supplier Power
         1.2. Buyer Power
         1.3. Substitution Threat
         1.4. Threat from New Entrants
         1.5. Competitive Rivalry
        2. Pestel Analysis
         2.1. Political Landscape
         2.2. Environmental Landscape
         2.3. Social Landscape
         2.4. Type Landscape
         2.5. Legal Landscape
        3. Major Deals And Strategic Alliances Analysis
         3.1. Joint Ventures
         3.2. Mergers and Acquisitions
         3.3. Licensing and Partnership
         3.4. Type Collaborations
         3.5. Strategic Divestments
        4. Market Entry Strategies
        5. Case Studies
  • 7.   Prenatal Vitamin Supplements Market, By Form Historical Analysis and Forecast 2023-2031 (USD Million)
    •   1. Powdered
        2. Liquid
        3. Gummies
        4. Capsules

  • 8.   Prenatal Vitamin Supplements Market, By Sales Channel Historical Analysis and Forecast 2023-2031 (USD Million)
    •   1. Offline Sales Channel
        2. Supermarkets/Hypermarkets
        3. Departmental Stores
        4. Convenience Store
        5. Other Sales Channel
        6. Online Sales Channel
        7. Company Website
        8. E-commerce Platform

  • 9.   North America Prenatal Vitamin Supplements Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. U.S.A
         2.2. Canada
         2.3. Mexico
        3. Market Size (USD Million) Forecast for North America 2023-2031

  • 10.   Latin America Prenatal Vitamin Supplements Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. Brazil
         2.2. Venezuela
         2.3. Argentina
         2.4. Rest of Latin America
        3. Market Size (USD Million) Forecast for Latin America 2023-2031

  • 11.   Europe Prenatal Vitamin Supplements Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. Germany
         2.2. U.K
         2.3. France
         2.4. Italy
         2.5. Spain
         2.6. Russia
         2.7. Poland
         2.8. Rest of Europe
        3. Market Size (USD Million) Forecast for Europe 2023-2031

  • 12.   Asia Pacific Prenatal Vitamin Supplements Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. Japan
         2.2. China
         2.3. India
         2.4. Australia and New Zealand
         2.5. ASEAN
         2.6. Rest of Asia Pacific
        3. Market Size (USD Million) Forecast for Asia Pacific 2023-2031

  • 13.   Middle East and Africa Prenatal Vitamin Supplements Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)
    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. GCC
         2.2. Israel
         2.3. South Africa
         2.4. Rest of MEA
        3. Market Size (USD Million) Forecast for MEA 2023-2031

  • 14.   Market Share Analysis and Competitive Landscape
    •   1. Global Landscape - Key Players, Revenue and Presence
        2. Global Share Analysis - Key Players (Tier 1, Tier 2, Tier 3)
        3. Global Emerging Companies
        4. North America - Market Share Analysis and Key Regional Players
        5. Europe - Market Share Analysis and Key Regional Players
        6. Asia Pacific - Market Share Analysis and Key Regional Players
        7. Global Key Player - Growth Matrix
  • 15.   Company Profiles (Competition Dashboard, Competitors Deep Dive, Products Offered and Financial Layouts)
    •   1. Country Life, LLC
         1.1. Company Overview
         1.2. Product Portfolio
         1.3. SWOT Analysis
         1.4. Financial Overview
         1.5. Strategic Overview
        2. Abbott Nutrition
         2.1. Company Overview
         2.2. Product Portfolio
         2.3. SWOT Analysis
         2.4. Financial Overview
         2.5. Strategic Overview
        3. Church & Dwight Co. Inc.
         3.1. Company Overview
         3.2. Product Portfolio
         3.3. SWOT Analysis
         3.4. Financial Overview
         3.5. Strategic Overview
        4. Garden of Life
         4.1. Company Overview
         4.2. Product Portfolio
         4.3. SWOT Analysis
         4.4. Financial Overview
         4.5. Strategic Overview
        5. Procter & Gamble Company
         5.1. Company Overview
         5.2. Product Portfolio
         5.3. SWOT Analysis
         5.4. Financial Overview
         5.5. Strategic Overview
        6. Vitamin Angels, Inc.
         6.1. Company Overview
         6.2. Product Portfolio
         6.3. SWOT Analysis
         6.4. Financial Overview
         6.5. Strategic Overview
        7. Bayer U.S. LLC
         7.1. Company Overview
         7.2. Product Portfolio
         7.3. SWOT Analysis
         7.4. Financial Overview
         7.5. Strategic Overview
        8. Direct Relief
         8.1. Company Overview
         8.2. Product Portfolio
         8.3. SWOT Analysis
         8.4. Financial Overview
         8.5. Strategic Overview
        9. New Chapter, Inc.
         9.1. Company Overview
         9.2. Product Portfolio
         9.3. SWOT Analysis
         9.4. Financial Overview
         9.5. Strategic Overview
        10. Rainbow Light
         10.1. Company Overview
         10.2. Product Portfolio
         10.3. SWOT Analysis
         10.4. Financial Overview
         10.5. Strategic Overview

  • 16.   Pre and Post COVID-19 Impact
    •   1. Positive influence on the healthcare industry
        2. The financial disruption of the manufacturing sector
        3. Impact of COVID-19 on emerging companies
        4. Significant mandates in the healthcare regulations initiated by administrations
        5. The overall economic slowdown of the developing and developed nations
  • 17.   FutureWise SME Key Takeaway Points for Client
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