Overview


According to FutureWise analysis the market for Sexual Wellness in 2023 is US$ 58.5 billion, and is expected to reach US$ 126.5 billion by 2031 at a CAGR of 10.10%.

The status of one's physical, mental, and emotional health in connection to their sexual health and experiences is referred to as their sexual wellbeing. It encompasses a broad range of factors that contribute to healthy and fulfilling sexual experiences, including sexual pleasure, intimacy, and relationships, as well as the early detection and treatment of sexually transmitted infections (STIs), reproductive health, and sexual dysfunction. Understanding one's own sexuality, as well as the sexuality of others, is a necessary component of sexual wellbeing. It also involves being knowledgeable about sexual health and taking steps to protect oneself and others from harm, such as practicing safe sex, getting tested for STIs, and seeking medical attention when needed.

Sexual wellness can have a significant impact on a person's overall well-being, including their mental and emotional health, self-esteem, and relationships. Studies have shown that healthy sexual experiences can lead to greater happiness, lower stress levels, and improved overall quality of life. The significance of sexual wellbeing is increasingly being acknowledged, with a corresponding demand for better access to sexual health products and resources. This has increased the availability of sexual wellness products, such as contraceptives, lubricants, and sex toys, as well as the creation of novel therapies for sexual dysfunction.

FutureWise Market Research has published a report that provides an insightful analysis of Sexual Wellness Market trends that are affecting the overall market growth. This report will provide a detailed analysis of market share, regional insights, and competitor analysis that includes stature of key manufacturers operational in this industry. By the end of the forecast period FutureWise research analysts projects that Sexual Wellness Market will experience a significant growth.

According to the analysis done, this report will help understand the information referring to the total valuation held by this industry. Additionally, this report will help in understanding the growth opportunities held by various segments of this market, further assist in making better strategic and expansion decisions by key stakeholders of an organization.
  • LifeStyles
  • Reckitt Benckiser
  • Diamond Products
  • Church & Dwight
  • Adam & Eve Store
  • Bijoux Indiscrets
  • California Exotic Novelties
  • Doc Johnson Enterprises
  • Hot Octopuss Limited
  • Karex Berhad
  • Kessel Medintim Gmbh
  • Tenga Co. Ltd

Recent developments by key players in Sexual Wellness Market:

  • In June 2022, For a strategic 2-phase campaign, 6 NFTs were launched by KamaSutra in collaboration with Bobble AI and Madison Media to normalize sexual conversations and increase the brand's appeal.

The sexual wellness industry has grown significantly in recent years due to a multitude of variables. Growing understanding and acceptance of sexual health concerns, particularly among younger generations, has been one of the main forces behind this expansion. This has increased the demand for goods and services that might enhance sexual performance and general well-being. The expansion of online sales channels and e-commerce is another element boosting the sexual wellness industry. This has made it much easier for consumers to access a wider range of sexual wellness products and to purchase them discreetly. Additionally, the COVID-19 pandemic has led to an increase in online sales as more individuals have turned to online shopping to avoid in-person interactions. The sexual wellness market includes a wide range of products, including sexual enhancement supplements, lubricants, condoms, sex toys, and sexual health testing kits. These products are sold through a variety of channels, including online retailers, pharmacies, adult stores, and wellness centers.

However, despite the growth of the sexual wellness market, there are still challenges that companies in this industry must navigate. One of the primary challenges is the stigma surrounding sexual health issues, which can make it difficult for some consumers to openly discuss and seek out sexual wellness products.

By Distribution

  • Retail
    • Specialty Stores
    • Mass Market Players
    • Drug Stores
    • Grocery Stores
  • Online

By Product

  • Sex Toys
    • Vibrators
    • Rubber Pennies
    • Cock Rings
    • Rubber Vaginas
    • Blindfolds/ Feathers
    • Harness & Strap-on-Penises
    • Bondage Gear
    • Others
  • Condoms
    • Latex & Non-latex
    • Branded & Institutional
    • Male & Female
  • Sexual Lubricants
    • Water-based
    • Silicon-based
    • Oil-based
    • Hybrid
  • Exotic Lingerie
  • Female Contraceptives
  • Others

By End User

  • Men 
  • Women
  • LGBT community

By Region

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

This market research report also emphasis on factors affecting the growth rate in various regions listed above. A deep-down analysis of region will also be provided in the final version of this market which is based on conclusion of primary interviews and secondary data point gathered during the process.

By region, the market is segmented into North America, Latin America, Europe, Asia-Pacific, and Middle East & Africa. North America registered the highest share in the market in 2022. North America has traditionally been a significant market for sexual wellness products and is likely to continue to be so in the future. Factors such as increasing awareness about sexual health, growing acceptance of sexual wellness products, and the availability of a wide range of products have contributed to the growth of the sexual wellness market in North America. Additionally, the region has a large population of affluent and health-conscious consumers who are willing to spend on premium products.
  • Tier 1 players- established companies in the market with major market share
  • Tier 2 players
  • New Entrants
  • Emerging players which are growing rapidly
  • Growth prospects
  • SWOT analysis
  • Key trends
  • Key data points affecting market growth
  • To provide with an exhaustive analysis on the Sexual Wellness Market By Distribution, By Product, By End User and By Region.
  • To cater comprehensive insights on factors such as drivers, restraints, trends, opportunity, and additionally segmental and regional factors impacting market growth.
  • To evaluate current market trends and forecast micro-markets and the overall market projections which are represented in the format of data-sets and ppt.
  • To predict the market size, in key regions— North America, Europe, Asia Pacific, Latin America and Middle East and Africa.
  • To provide information on competitors which includes landscape mapping, technological advancements, R&D spending, news concerning strategic alliances, and new product launches.
  • We have a flexible delivery model and you can suggest changes in the scope/table of content as per your requirement
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Table of Contents


  • 1.   Market Introduction
    •   1. Objectives of the Study
        2. Market Definition
        3. Market Scope
         3.1. Years Considered for the Study
         3.2. Market Covered
        4. Currency
        5. Limitations
        6. Stakeholders
  • 2.   Research Methodology
    •   1. Research Data
         1.1. Secondary Data
          1.1.1. Key Data from Secondary Sources
         1.2. Primary Data
          1.2.1. Key Data from Primary Sources
        2. Market Size Estimation
        3. Market Breakdown and Data Triangulation
        4. Assumptions for the Study
  • 3.   Executive Summary
    •   1. Market Outlook
        2. Segment Outlook
        3. Competitive Insights
  • 4.   Sexual Wellness Market Variables, Trends and Scope

    •   1. Market Lineage Outlook
        2. Penetration and Growth Prospect Mapping
        3. Industry Value Chain Analysis
        4. Cost Analysis Breakdown
        5. Technology Overview
        6. Regulatory Framework
         6.1. Reimbursement Framework
         6.2. Standards and Compliances

  • 5.   Market Overview
    •   1. Market Dynamics
         1.1. Market Driver Analysis
          1.1.1. Increasing focus of Sexual Wellness Market Companies on Brand Protection
          1.1.2. Untapped Opportunities in Emerging Regions
         1.2. Market Restraint Analysis
          1.2.1. High Cost Associated with Implementation of Predictive Analysis
         1.3. Industry Challenges
          1.3.1. Presence of Ambiguous Regulatory Framework
  • 6.   Sexual Wellness Market Analysis Tools
    •   1. Industry Analysis - Porter’s
         1.1. Supplier Power
         1.2. Buyer Power
         1.3. Substitution Threat
         1.4. Threat from New Entrants
         1.5. Competitive Rivalry
        2. Pestel Analysis
         2.1. Political Landscape
         2.2. Environmental Landscape
         2.3. Social Landscape
         2.4. Technology Landscape
         2.5. Legal Landscape
        3. Major Deals And Strategic Alliances Analysis
         3.1. Joint Ventures
         3.2. Mergers and Acquisitions
         3.3. Licensing and Partnership
         3.4. Technology Collaborations
         3.5. Strategic Divestments
        4. Market Entry Strategies
        5. Case Studies
  • 7.   Sexual Wellness Market, By Distribution Historical Analysis and Forecast 2023-2031 (USD Million)

    •   1. Retail
         1.1. Specialty Stores
         1.2. Mass Market Players
         1.3. Drug Stores
         1.4. Grocery Stores
        2. Online

  • 8.   Sexual Wellness Market, By Product Historical Analysis and Forecast 2023-2031 (USD Million)

    •   1. Sex Toys
         1.1. Vibrators
         1.2. Rubber Pennies
         1.3. Cock Rings
         1.4. Rubber Vaginas
         1.5. Blindfolds/ Feathers
         1.6. Harness & Strap-on-Penises
         1.7. Bondage Gear
         1.8. Others
        2. Condoms
         2.1. Latex & Non-latex
         2.2. Branded & Institutional
         2.3. Male & Female
        3. Sexual Lubricants
         3.1. Water-based
         3.2. Silicon-based
         3.3. Oil-based
         3.4. Hybrid
        4. Exotic Lingerie
        5. Female Contraceptives
        5. Others

  • 9.   Sexual Wellness Market, By End User Historical Analysis and Forecast 2023-2031 (USD Million)

    •   1. Male
        2. Female
        3. LGBT community

  • 10.   North America Sexual Wellness Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)

    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. U.S.A
         2.2. Canada
         2.3. Mexico
        3. Market Size (USD Million) Forecast for North America 2023-2031

  • 11.   Latin America Sexual Wellness Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)

    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. Brazil
         2.2. Venezuela
         2.3. Argentina
         2.4. Rest of Latin America
        3. Market Size (USD Million) Forecast for Latin America 2023-2031

  • 12.   Europe Sexual Wellness Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)

    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. Germany
         2.2. U.K
         2.3. France
         2.4. Italy
         2.5. Spain
         2.6. Russia
         2.7. Poland
         2.8. Rest of Europe
        3. Market Size (USD Million) Forecast for Europe 2023-2031

  • 13.   Asia Pacific Sexual Wellness Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)

    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. Japan
         2.2. China
         2.3. India
         2.4. Australia and New Zealand
         2.5. ASEAN
         2.6. Rest of Asia Pacific
        3. Market Size (USD Million) Forecast for Asia Pacific 2023-2031

  • 14.   Middle East and Africa Market Analysis 2017-2022 and Forecast 2023-2031 (USD Million)

    •   1. Introduction
        2. Historical Market Size (USD Million) Analysis By Country, 2017-2022
         2.1. GCC
         2.2. Israel
         2.3. South Africa
         2.4. Rest of MEA
        3. Market Size (USD Million) Forecast for MEA 2023-2031

  • 15.   Market Share Analysis and Competitive Landscape
    •   1. Global Landscape - Key Players, Revenue and Presence
        2. Global Share Analysis - Key Players (Tier 1, Tier 2, Tier 3)
        3. Global Emerging Companies
        4. North America - Market Share Analysis and Key Regional Players
        5. Europe - Market Share Analysis and Key Regional Players
        6. Asia Pacific - Market Share Analysis and Key Regional Players
        7. Global Key Player - Growth Matrix
  • 16.   Company Profiles (Competition Dashboard, Competitors Deep Dive, Products Offered and Financial Layouts)

    •   1. LifeStyles
         1.1. Company Overview
         1.2. Product Portfolio
         1.3. SWOT Analysis
         1.4. Financial Overview
         1.5. Strategic Overview
        2. Reckitt Benckiser
         2.1. Company Overview
         2.2. Product Portfolio
         2.3. SWOT Analysis
         2.4. Financial Overview
         2.5. Strategic Overview
        3. Diamond Products
         3.1. Company Overview
         3.2. Product Portfolio
         3.3. SWOT Analysis
         3.4. Financial Overview
         3.5. Strategic Overview
        4. Church & Dwight
         4.1. Company Overview
         4.2. Product Portfolio
         4.3. SWOT Analysis
         4.4. Financial Overview
         4.5. Strategic Overview
        5. ADAM & EVE STORE
         5.1. Company Overview
         5.2. Product Portfolio
         5.3. SWOT Analysis
         5.4. Financial Overview
         5.5. Strategic Overview
        6. BIJOUX INDISCRETS
         6.1. Company Overview
         6.2. Product Portfolio
         6.3. SWOT Analysis
         6.4. Financial Overview
         6.5. Strategic Overview
        7. CALIFORNIA EXOTIC NOVELTIES, LLC
         7.1. Company Overview
         7.2. Product Portfolio
         7.3. SWOT Analysis
         7.4. Financial Overview
         7.5. Strategic Overview
        8. DOC JOHNSON ENTERPRISES
         8.1. Company Overview
         8.2. Product Portfolio
         8.3. SWOT Analysis
         8.4. Financial Overview
         8.5. Strategic Overview
        9. HOT OCTOPUSS LIMITED
         9.1. Company Overview
         9.2. Product Portfolio
         9.3. SWOT Analysis
         9.4. Financial Overview
         9.5. Strategic Overview
         10. KAREX BERHAD
         10.1. Company Overview
         10.2. Product Portfolio
         10.3. SWOT Analysis
         10.4. Financial Overview
         10.5. Strategic Overview
         11. KESSEL MEDINTIM GMBH
         11.1. Company Overview
         11.2. Product Portfolio
         11.3. SWOT Analysis
         11.4. Financial Overview
         11.5. Strategic Overview
        12. TENGA CO., LTD
         12.1. Company Overview
         12.2. Product Portfolio
         12.3. SWOT Analysis
         12.4. Financial Overview
         12.5. Strategic Overview

  • 17.   Pre and Post COVID-19 Impact
    •   1. Positive influence on the healthcare industry
        2. The financial disruption of the manufacturing sector
        3. Impact of COVID-19 on emerging companies
        4. Significant mandates in the regulations initiated by healthcare administrations
        5. The overall economic slowdown of the developing and developed nations
  • 18.   FutureWise SME Key Takeaway Points for Client

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