Overview

Augmented Reality Gaming Market Introduction

Global Augmented Reality Gaming Market is estimated to value over USD 80 billion by 2027 end and register a CAGR of over 28.9% during the forecast period 2020 to 2027. 

Augmented reality (AR) technology has been around since 1960 which was named ‘AR’ in 1990 by Thomas Caudell, a Boeing researcher. Ivan Sutherland designed the first head-mounted display (HMD) in 1968 which was called The Sword of Damocles. This laid the foundation of AR that we use today. In the year 2000, AR Quake, the first AR game, was launched. In this game, players had to not only wear an HMD but also a backpack consisting of a computer and gyroscopes. The first smartphone AR game- AR tennis, a two-player AR game, was launched in the year 2005 which was exclusively developed for Nokia phones. Blippar, in 2014, developed the first AR game for Google Glass which was demonstrated at the Mobile World Congress. 

According to Blippar, the number of AR users in the United States was around 37 million in 2017 and it is predicted that it will grow up to 67 million by 2020 which shall open numerous profitable opportunities for the global augmented reality gaming market to thrive.

However, the AR devices are difficult to set up and the initial investments for acquiring equipment are quite high. These factors can be responsible for restraining the market growth. Furthermore, virtual reality (VR) gaming devices are stiff competitors for this market as these devices are easy to set up and are less expensive then AR devices. 

The infamous Netflix original TV series, Stranger Things, is getting its own AR game which will be developed by Next Games, who developed a location-based game 'Our World' based on the TV show The Walking Dead. Games based on popular stories can help augment the market size significantly as there is a huge fan-base of something like Harry Potter and these people will surely play games related to or based upon these infamous narratives and this shall augment the market growth. 

Global Augmented Reality Gaming Market Segmentation:

By Component

· Software

· Hardware

By Technology

· RFID

· GPS

· Mobile Tracking

· Others

By Device

· Mobiles

· Head Mounted Devices (HMDs)

· Smart Glasses

By Game Type

· Racing Games

· Adventure Games

· Fighting Games

· Shooting Games

· Mystery Thriller Games

· Puzzle Games

· Science Fiction Games

· Others

By Region

· North America

· Europe

· Asia Pacific

· Middle East & Africa

· Latin America

FutureWise Key Takeaways:

· With games like Pokémon GO and Harry Potter Wizards United, the AR gaming on mobile devices shall rise exponentially creating numerous opportunities for game developers to develop interesting AR games considering how all the new-generation high-end mobile phones are integrated with latest augmented reality frameworks

· Microsoft collaborating with Epic Games for integrating Epic’s AR framework on Microsoft’s HoloLens shall increase the market growth significantly. Therefore, new AR games will not require hefty setups like the ones required for AR Quake. Even the HMDs will become redundant once these AR eye wears are available at an affordable price in the market.

Key Market Players:

· Apple

· Microsoft

· Sony

· Google

Objectives of the Study:

· To provide with an exhaustive analysis on the augmented reality gaming market by component, by technology, by device, by game type and by region

· To cater comprehensive information on factors impacting market growth (drivers, restraints, opportunities, and industry-specific restraints)

· To evaluate and forecast micro-markets and the overall market 

· To predict the market size, in key regions (along with countries)— North America, Europe, Asia Pacific, Middle East & Africa and Latin America

· To record evaluate and competitive landscape mapping- product launches, technological advancements, mergers and expansions

· Profiling of companies to evaluate their market shares, strategies, financials and core competencies

Table of Contents

1 Introduction

2 Research Scope and Methodology

2.1 Objectives of the Study

2.2 Stakeholders

2.3 Data Sources

2.3.1 Primary Sources

2.3.2 Secondary Sources

2.4 Market Estimation

2.4.1 Bottom-Up Approach

2.4.2 Top-Down Approach

2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview

4.2 Key Industry Trends

5 Global Augmented Reality Gaming Market

5.1 Market Overview

5.2 Market Performance 

5.3 Market Fragmentation by Component

5.4 Market Fragmentation by Technology

5.5 Market Fragmentation by Device

5.6 Market Fragmentation by Game Type

5.7 Market Fragmentation by Region

5.8 Market Forecast

5.9 SWOT Analysis

5.9.1 Overview

5.9.2 Strengths

5.9.3 Weaknesses

5.9.4 Opportunities

5.9.5 Threats

5.10 Value Chain Analysis

5.10.1 Overview

5.10.2 Research and Development

5.10.3 Input

5.10.4 Products and Services

5.10.5 Marketing and Distribution

5.10.6 End-Users

5.10.7 Post Sales Services

5.11 Porters Five Forces Analysis

5.11.1 Overview

5.11.2 Bargaining Power of Buyers

5.11.3 Bargaining Power of Suppliers

5.11.4 Degree of Competition

5.11.5 Threat of New Entrants

5.11.6 Threat of Substitutes

5.12 Price Analysis

6 Market Fragmentation by Component

6.1 Software

6.2 Hardware

7 Market Fragmentation by Technology

7.1 RFID

7.2 GPS

7.3 Mobile Tracking

7.4 Others

8 Market Fragmentation by Device

8.1 Mobiles

8.2 HMDs

8.3 Smart Glasses

9 Market Fragmentation by Game Type

9.1 Racing Games

9.2 Adventure Games

9.3 Fighting Games

9.4 Shooting Games

9.5 Mystery Thriller Games

9.6 Puzzle Games

9.7 Science Fiction Games

9.8 Others

10 Market Fragmentation by Region

10.1 North America

10.2 Europe

10.3 Asia Pacific

10.4 Middle East and Africa

10.5 Latin America

11 Competitive Landscape

11.1 Market Structure

11.2 Key Players

11.3 Profiles of Key Players

11.3.1 Augmented Pixels

11.3.2 Aurasma

11.3.3 Blippar

11.3.4 Catchoom

11.3.5 Infinity Augmented Reality

11.3.6 Metaio

11.3.7 Qualcomm

11.3.8 Total Immersion

11.3.9 VividWorks

11.3.10 Wikitude

11.3.11 Zappar

Chapter 12 Research Finding and Conclusion 

Chapter 13  Research Methodology 

Chapter 14  Research Data Source

Tables

Figures