Augmented Reality Gaming Market Introduction:

Global Augmented Reality Gaming Market is estimated to value over USD 80 billion by 2027 end and register a CAGR of over 28.9% during the forecast period 2020 to 2027. 

Augmented reality (AR) technology has been around since 1960 which was named ‘AR’ in 1990 by Thomas Caudell, a Boeing researcher. Ivan Sutherland designed the first head-mounted display (HMD) in 1968 which was called The Sword of Damocles. This laid the foundation of AR that we use today. In the year 2000, AR Quake, the first AR game, was launched. In this game, players had to not only wear an HMD but also a backpack consisting of a computer and gyroscopes. The first smartphone AR game- AR tennis, a two-player AR game, was launched in the year 2005 which was exclusively developed for Nokia phones. Blippar, in 2014, developed the first AR game for Google Glass which was demonstrated at the Mobile World Congress. 

According to Blippar, the number of AR users in the United States was around 37 million in 2017 and it is predicted that it will grow up to 67 million by 2020 which shall open numerous profitable opportunities for the global augmented reality gaming market to thrive.

However, the AR devices are difficult to set up and the initial investments for acquiring equipment are quite high. These factors can be responsible for restraining the market growth. Furthermore, virtual reality (VR) gaming devices are stiff competitors for this market as these devices are easy to set up and are less expensive then AR devices. 

The infamous Netflix original TV series, Stranger Things, is getting its own AR game which will be developed by Next Games, who developed a location-based game 'Our World' based on the TV show The Walking Dead. Games based on popular stories can help augment the market size significantly as there is a huge fan-base of something like Harry Potter and these people will surely play games related to or based upon these infamous narratives and this shall augment the market growth. 

Augmented Reality Gaming Market Segmentation:

By Component

  • Software
  • Hardware

By Technology

  • RFID
  • GPS
  • Mobile Tracking
  • Others

By Device

  • Mobiles
  • Head Mounted Devices (HMDs)
  • Smart Glasses

By Game Type

  • Racing Games
  • Adventure Games
  •  Fighting Games
  • Shooting Games
  • Mystery Thriller Games
  • Puzzle Games
  • Science Fiction Games
  • Others

By Region

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin Americ

FutureWise Key Takeaways:

  • With games like Pokémon GO and Harry Potter Wizards United, the AR gaming on mobile devices shall rise exponentially creating numerous opportunities for game developers to develop interesting AR games considering how all the new-generation high-end mobile phones are integrated with latest augmented reality frameworks
  • Microsoft collaborating with Epic Games for integrating Epic’s AR framework on Microsoft’s HoloLens shall increase the market growth significantly. Therefore, new AR games will not require hefty setups like the ones required for AR Quake. Even the HMDs will become redundant once these AR eye wears are available at an affordable price in the market.

Key Market Players:

  • Apple
  • Microsoft
  • Sony
  • Google

Objectives of the Study:

  • To provide with an exhaustive analysis on the augmented reality gaming market by component, by technology, by device, by game type and by region
  • To cater comprehensive information on factors impacting market growth (drivers, restraints, opportunities, and industry-specific restraints)
  • To evaluate and forecast micro-markets and the overall market 
  • To predict the market size, in key regions (along with countries)— North America, Europe, Asia Pacific, Middle East & Africa and Latin America
  • To record evaluate and competitive landscape mapping- product launches, technological advancements, mergers and expansions
  • Profiling of companies to evaluate their market shares, strategies, financials and core competencies


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What you get

  • Excel Dataset

  • Infographics

  • PDF Report

  • Market Overview

  • PowerPoint Presentation

What's included

  • Consumer Perception and Procurement

  • Competitive Analysis

  • What’s Next

  • Market Data Forecast

  • Risks and Opportunity Assessment

  • Market Trends and Dynamics