Overview

Marketing Cloud Platform Market Introduction:

Global marketing cloud platform market is projected to value over US$ 11 billion by the end of 2027 and grow at a CAGR of over 8% during the forecast period of 2020-2027.

The marketing cloud platform offers features like data collection, analysis, data storage, e-mail marketing, reporting, marketing campaign creation and management. The platform also connects various marketing channels, such as content marketing, e-mail, marketing, social media, data collection and analysis. It supports businesses to create increased income and a greater ROI. It also assists in keeping a record of consumer-specific data utilised in consumer segmentation and then targeting, classify consumers basis their common behaviour and interests, design suitable marketing models, and blend marketing channels to create enhanced customer experience.

Market Highlights:

By type, the platform segment is foreseen to acquire a larger market size as compared to services segment
Public cloud deployment mode is projected to record a higher CAGR owing to benefits like flexibility, scalability, remote location access and reliability
North America is prognosticated to account for largest market share

Key Market Players are:

Adobe, Salesforce, Oracle, IBM, HubSpot, Nielsen, SAP, Sitecore, Pegasystems, RedPoint Global, AgilOne, Infusionsoft, Episerver and Emarsys.

Marketing Cloud Platform Market Segmentation:
By Type

Platform
Services

By Platform

Software-As-A-Service Marketing Cloud Platform
Business-To-Business Marketing Cloud Platform
Customer Relationship Management Marketing Cloud Platform

By Marketing Function

Communications
Branding
Advertising
Designing
Customer Support
Sales Channel

By Deployment Type

Private Cloud
Public Cloud

By Vertical

Banking, Financial Services, and Insurance
IT and Telecom
Travel and Hospitality
Retail and E-commerce
Media, Entertainment, and Gaming
Healthcare and Life Sciences
Education
Others

By Region

Europe
North America
APAC
Latin America
Rest of World

Competitive Landscape:

Tier 1 players- established companies in the market with a major market share
Tier 2 players
Emerging players which are growing rapidly
New Entrants

FutureWise Takeaways:

Growth prospects
SWOT analysis
Key trends
Key data points affecting market growth

Objectives of the Study:

To provide an exhaustive analysis on the Global Marketing Cloud Platform Market by Type, by Platform, by Function, by Deployment Mode, by Vertical and by Region
To cater comprehensive information on factors impacting market growth (drivers, restraints, opportunities, and industry-specific restraints)
To evaluate and forecast micro-markets and the overall market
To predict the market size, in key regions (along with countries)—North America, Europe, Asia Pacific, Latin America, and the Middle East.
To record evaluate and competitive landscape mapping- product launches, technological advancements, mergers and expansions
Profiling of companies to evaluate their market shares, strategies, financials and core competencies