Marketing Cloud Platform Market Introduction:

Global marketing cloud platform market is projected to value over US$ 11 billion by the end of 2027 and grow at a CAGR of over 8% during the forecast period of 2020-2027. 

The marketing cloud platform offers features like data collection, analysis,  data storage, e-mail marketing, reporting, marketing campaign creation and management. The platform also connects various marketing channels, such as content marketing, e-mail, marketing, social media, data collection and analysis. It supports businesses to create increased income and a greater ROI. It also assists in keeping a record of consumer-specific data utilised in consumer segmentation and then targeting, classify consumers basis their common behaviour and interests, design suitable marketing models, and blend marketing channels to create enhanced customer experience. 

Market Highlights:

  • By type, the platform segment is foreseen to acquire a larger market size as compared to services segment  
  • Public cloud deployment mode is projected to record a higher CAGR owing to benefits like flexibility, scalability, remote location access and reliability
  • North America is prognosticated to account for largest market share  

Key Market Players are:

Adobe, Salesforce, Oracle, IBM, HubSpot, Nielsen, SAP, Sitecore, Pegasystems, RedPoint Global, AgilOne, Infusionsoft, Episerver and Emarsys. 

Marketing Cloud Platform Market Segmentation: 
By Type

  • Platform
  • Services

By Platform 

  • Software-As-A-Service Marketing Cloud Platform 
  • Business-To-Business Marketing Cloud Platform 
  • Customer Relationship Management Marketing Cloud Platform   

By Marketing Function

  • Communications
  • Branding
  • Advertising
  • Designing
  • Customer Support 
  • Sales Channel 

By Deployment Type 

  • Private Cloud 
  • Public Cloud 

By Vertical

  • Banking, Financial Services, and Insurance 
  • IT and Telecom
  • Travel and Hospitality 
  • Retail and E-commerce 
  • Media, Entertainment, and Gaming 
  • Healthcare and Life Sciences 
  • Education
  • Others 

By Region

  • Europe 
  • North America 
  • APAC 
  • Latin America
  • Rest of World

Competitive Landscape: 

  • Tier 1 players- established companies in the market with a major market share 
  • Tier 2 players
  • Emerging players which are growing rapidly
  • New Entrants  

FutureWise Takeaways: 

  • Growth prospects 
  • SWOT analysis
  • Key trends
  • Key data points affecting market growth 

Objectives of the Study:

  • To provide an exhaustive analysis on the Global Marketing Cloud Platform Market by Type, by Platform, by Function, by Deployment Mode, by Vertical and by Region 
  • To cater comprehensive information on factors impacting market growth (drivers, restraints, opportunities, and industry-specific restraints)
  • To evaluate and forecast micro-markets and the overall market 
  • To predict the market size, in key regions (along with countries)—North America, Europe, Asia Pacific, Latin America, and the Middle East.
  • To record evaluate and competitive landscape mapping- product launches, technological advancements, mergers and expansions
  • Profiling of companies to evaluate their market shares, strategies, financials and core competencies 


Need Assistance


UK : +44 141 628 9353
US : +1 347 709 4931


Contact Sales

What you get

  • Excel Dataset

  • Infographics

  • PDF Report

  • Market Overview

  • PowerPoint Presentation

What's included

  • Consumer Perception and Procurement

  • Competitive Analysis

  • What’s Next

  • Market Data Forecast

  • Risks and Opportunity Assessment

  • Market Trends and Dynamics