Published :
Tables : 30
Figures : 40
Category : Information & Communications Technology
No. of Pages : 220
Report Code : ICT1010
Marketing Cloud Platform Market Introduction: Global marketing cloud platform market is projected to value over US$ 11 billion by the end of 2027 and grow at a CAGR of over 8% during the forecast period of 2020-2027. The marketing cloud platform offers features like data collection, analysis, data storage, e-mail marketing, reporting, marketing campaign creation and management. The platform also connects various marketing channels, such as content marketing, e-mail, marketing, social media, data collection and analysis. It supports businesses to create increased income and a greater ROI. It also assists in keeping a record of consumer-specific data utilised in consumer segmentation and then targeting, classify consumers basis their common behaviour and interests, design suitable marketing models, and blend marketing channels to create enhanced customer experience. Market Highlights: By type, the platform segment is foreseen to acquire a larger market size as compared to services segment Public cloud deployment mode is projected to record a higher CAGR owing to benefits like flexibility, scalability, remote location access and reliability North America is prognosticated to account for largest market share Key Market Players are: Adobe, Salesforce, Oracle, IBM, HubSpot, Nielsen, SAP, Sitecore, Pegasystems, RedPoint Global, AgilOne, Infusionsoft, Episerver and Emarsys. Marketing Cloud Platform Market Segmentation: By Type Platform Services By Platform Software-As-A-Service Marketing Cloud Platform Business-To-Business Marketing Cloud Platform Customer Relationship Management Marketing Cloud Platform By Marketing Function Communications Branding Advertising Designing Customer Support Sales Channel By Deployment Type Private Cloud Public Cloud By Vertical Banking, Financial Services, and Insurance IT and Telecom Travel and Hospitality Retail and E-commerce Media, Entertainment, and Gaming Healthcare and Life Sciences Education Others By Region Europe North America APAC Latin America Rest of World Competitive Landscape: Tier 1 players- established companies in the market with a major market share Tier 2 players Emerging players which are growing rapidly New Entrants FutureWise Takeaways: Growth prospects SWOT analysis Key trends Key data points affecting market growth Objectives of the Study: To provide an exhaustive analysis on the Global Marketing Cloud Platform Market by Type, by Platform, by Function, by Deployment Mode, by Vertical and by Region To cater comprehensive information on factors impacting market growth (drivers, restraints, opportunities, and industry-specific restraints) To evaluate and forecast micro-markets and the overall market To predict the market size, in key regions (along with countries)—North America, Europe, Asia Pacific, Latin America, and the Middle East. To record evaluate and competitive landscape mapping- product launches, technological advancements, mergers and expansions Profiling of companies to evaluate their market shares, strategies, financials and core competencies
Global marketing cloud platform market is projected to value over US$ 11 billion by the end of 2027 and grow at a CAGR of over 8% during the forecast period of 2020-2027.
The marketing cloud platform offers features like data collection, analysis, data storage, e-mail marketing, reporting, marketing campaign creation and management. The platform also connects various marketing channels, such as content marketing, e-mail, marketing, social media, data collection and analysis. It supports businesses to create increased income and a greater ROI. It also assists in keeping a record of consumer-specific data utilised in consumer segmentation and then targeting, classify consumers basis their common behaviour and interests, design suitable marketing models, and blend marketing channels to create enhanced customer experience.
Market Highlights:
Key Market Players are:
Adobe, Salesforce, Oracle, IBM, HubSpot, Nielsen, SAP, Sitecore, Pegasystems, RedPoint Global, AgilOne, Infusionsoft, Episerver and Emarsys.
Marketing Cloud Platform Market Segmentation: By Type
By Platform
By Marketing Function
By Deployment Type
By Vertical
By Region
Competitive Landscape:
FutureWise Takeaways:
Objectives of the Study:
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Excel Dataset
Infographics
PDF Report
Market Overview
PowerPoint Presentation
Consumer Perception and Procurement
Competitive Analysis
What’s Next
Market Data Forecast
Risks and Opportunity Assessment
Market Trends and Dynamics