Overview

Social Media Security Market Introduction

Social Media Security Market is poised to value over US $ 2.3 billion by 2027 end, growing at a CAGR of 16.7% during the forecast period of 2020 to 2027.

Social media has become an essential part of everyone's life in recent years and thus comes the need for personal data protection from fraudulent activities and illegal breaches. Although there is some level of information security provided, a meteoric rise in the social media activities across the world requires an enhanced cybersecurity system more than ever before. Also, several large companies are using social media platforms for product endorsements, brand promotions and up to date broadcasts. Governments across the globe are implementing stringent regulatory measures to deal with cyber-attacks on social media platforms and this is one of the major driving forces for the social media security market. Additionally, it becomes extremely difficult for small and medium level organizations to deal with the costs they have to bear due to cybersecurity breaches and this is why the social media security market will increase its market penetration across all levels of organizations. Other important factors that will assist in the market growth are advanced communication technologies like Long Term Evolution (LTE) and the emergence of 5G which will boost the market even more during the forecast period.

The regional segmentation of the global social media security market is represented as Europe, North America, Asia Pacific, Latin America and rest of the world. North American region has the maximum traffic on all the social media platforms and thus there is an enormous amount of personal confidential data that needs some level of security expanding the social media security market on a larger scale. Asia Pacific region is implementing some stringent regulations for social media security and therefore this region is anticipated to lead the global market in the near future. Latin America too is a fast-growing region due to huge investments in social media security solutions in different industry verticals and thus is expected to witness positive growth during the forecast period.

Depending on the solutions offered, the market is segmented into threat intelligence solution, risk management solution and monitoring solution. A lack of measures to anticipate malicious attacks and cybersecurity malware has created a huge opportunity for companies providing social media security solutions. Therefore, threat intelligence is predicted to be a course-altering solution for social media security worldwide.

The market segmentation based on the type of industry vertical is represented as media and entertainment, IT and telecom, travel and hospitality, retail, healthcare, education and BFSI. Media and entertainment is one major industry vertical when it comes to social media security as this industry drives the maximum traffic across all the social media platforms due to which a huge amount of personal confidential data is collected which needs some level of protection from online fraudsters and malicious attacks. Therefore, this segment is expected to see huge growth in the implementation of social media security solutions during the forecast period thus increasing the market growth rate.

Based on the size of the organization, the market is segmented into large enterprises and small & medium enterprises.

Key Market Players are
Sophos, Trend Micro, Symantec, Micro Focus, CA Technologies, ZeroFOX, RiskIQ, SolarWinds, Digital Shadows, Proofpoint, LookingGlass Cyber Solutions, KnowBe4, Hootsuite, Centrify, Social Hub, Brandle, DigitalStakeout, Bowline Security, Social Sentinel, SecureMySocial, Hueya, CSC, CoNetrix, Crisp Thinking, and CrowdControlHQ

Market Segmentation:
By Region

North America
Europe
Asia Pacific
Latin America
Rest of world

By Solution

Monitoring
Threat intelligence simulation
Risk management
Social Media Security Market

By Security Type

Web security
Application security
Endpoint security
Network security
Cloud security
Social Media Security Market

By Industry Vertical

IT and telecom
Media and entertainment
Travel and hospitality
Retail
Healthcare
Education
Banking, financial services, and insurance

By Organization Size

Large Enterprises
Small and Medium Enterprises

By Service:

Professional services
Managed services
Social Media Security Market

Competitive Landscape:
• Tier 1 players- established companies in the market with a major market share
• Tier 2 players
• Emerging players which are growing rapidly
• New Entrants

FutureWise Key Takeaways:
• Growth prospects
• SWOT analysis
• Key trends
• Key data-points affecting market growth

Objectives of the Study:
• To provide with an exhaustive analysis on the social media security market by region, by industry vertical, by organization size
• To cater comprehensive information on factors impacting market growth (drivers, restraints, opportunities, and industry-specific restraints)
• To evaluate and forecast micro-markets and the overall market
• To predict the market size, in key regions (along with countries)—North America, Europe, Asia Pacific, Latin America and rest of the world
• To record evaluate and competitive landscape mapping- product launches, technological advancements, mergers and expansions
• Profiling of companies to evaluate their market shares, strategies, financials and core competencies