Virtual Fitting Room Market is calculated to value over USD 7.8 Billion by 2027 end and register a CAGR of over 20% during the forecast period of 2020 to 2027.

Virtual fitting room (VFR) is a technology that helps consumers try a different kind of apparels in a virtual environment. It becomes convenient for the consumer to select the colour, style, size, fitting of the clothes or any other purchase as they don’t have to visit the store physically. The rise in the online shopping business has opened up huge opportunities for virtual fitting room market.  

Regionally, the market is categorised as North America, Europe and the Asia Pacific. North America and Europe have developed economies and this helps them adopt advanced technologies seamlessly and that is the reason these regions dominate the market. Asia Pacific region has experienced a huge rise in online shopping which makes them a potential target region for the VFR companies. Therefore, it is anticipated that this market region will experience a rise in the CAGR during the forecast period. 

Based on the type of component, the market is fragmented into hardware, software and services. The hardware segment is further bifurcated into prefabricated and customised while the software segment is categorised as a platform and mobile application. The services segment is sub-segmented as consulting, integration and maintenance. 

Depending on the end-user, the market is segmented as a physical store and virtual store. The implementation of VFR in physical stores is on a high demand whereas virtual store has good potential for VFR market growth. 

The market categorisation based on use cases is represented as apparel, eye wear, jewellery & watches and beauty & cosmetics. The eyewear segment has a huge potential for growth as it becomes easier for consumers to try out the eyewear virtually without a physical trial.

Virtual Fitting Room Market Segmentation:

By Region
•    North America
•    Europe
•    Asia Pacific

By Component

  • Hardware
  • Prefabricated 
  • Customised
  • Software
  • Firmware/Platform
  • Mobile Application
  • Services
  • Consulting
  • Integration
  • Maintenance

By End User
•    Physical Store
•    Virtual Store

By Use Cases
•    Apparel
•    Eye Wear
•    Jewellery & Watches
•    Beauty & Cosmetics

Competitive Landscape:
•    Metail Ltd.
•    AstraFit
•    True Fit
•    Magic Mirror
•    Zugara Inc.
•    Visuallook
•    3D-A-PORTER

FutureWise Key Takeaways:
•    Growth prospects
•    SWOT analysis 
•    Key trends 
•    Key data-points affecting market growth 

Objectives of the Study:
•    To provide with an exhaustive analysis on the global market by region, by component, by end-user and by use cases
•    To cater comprehensive information on factors impacting market growth (drivers, restraints, opportunities, and industry-specific restraints)
•    To evaluate and forecast micro-markets and the overall market 
•    To predict the market size, in key regions (along with countries)— North America, Europe and Asia Pacific 
•    To record evaluate and competitive landscape mapping- product launches, technological advancements, mergers and expansions
•    Profiling of companies to evaluate their market shares, strategies, financials and core competencies 


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  • Excel Dataset

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What's included

  • Consumer Perception and Procurement

  • Competitive Analysis

  • What’s Next

  • Market Data Forecast

  • Risks and Opportunity Assessment

  • Market Trends and Dynamics