Overview

Smart Labels Market Introduction

A smart label is an electronic chip in combination with print smart technologies. Smart labels components include plain text, radio code and optical character recognition. QR codes and Electronic Article Surveillance (EAS) tags are the most prevalent augmentation of smart labels and RFID tags. Based on application, they include chip labels, printable labels and electronic label. They are adopted by several industries, especially food and beverages and it has exponential growth.

Smart Label has a huge demand and expected to witness exponential growth during the forecast period. It increases the visibility of the product and improves brand perception among the general population when compared to other labelling techniques. They provide real-time data and have huge application in supply chain management. Additionally, smart labels increase the versatility of the labelling and increasing applicability in various domains. It has a huge application in inventory management which led to the robust growth of the global smart labels market. Additionally, the rapid advancement of technologies led to developed of fully automated process to manufacture a product. Increasing public initiatives led to high adoption and boosted the smart label market.

High adoption of smart labels in developed economies like North America and Europe led to the potential growth of the market. North America is a major shareholder in the global smart label market due to high penetration among end-user segment. Europe is the second major stakeholder of the smart label market due to high applicability. The Asia Pacific and Latin America regions created to potential opportunistic space for manufacturers due to a large number of manufacturers. They are expected to witness the highest growth rate in global smart labels. Rest of the world is expected to account for a minor share in the global smart labels market due to limited adoption.

The global market players include:

Unilever, Seiko Instruments U.S.A, Insignia Technologies, and others. Manufacturers are majorly focused on investing in R&D to strengthen the product portfolio of the market.

Smart Labels Market Segmentation:

By Product Type

RFID
Electronic Surveillance Label
NFC Tags Sensing Label
Dynamic Label

By Component

Microprocessors
Transceivers
Memories
Batteries

By End User

Automotive
Retail
Healthcare
Industrial Manufacturing
Consumer Goods

By Region

Europe
North America
APAC
Latin America
Rest of World

Competitive Landscape:
Tier 1 players- established companies in the market with a major market share
Tier 2 players
Emerging players which are growing rapidly
New Entrants

FutureWise Takeaways
Growth prospects
SWOT analysis
Key trends
Key data-points affecting market growth

Objectives of the Study:
To provide with an exhaustive analysis on the global smart labels market on the basis of product type, component, end-user and region
To cater comprehensive information on factors impacting market growth (drivers, restraints, opportunities, and industry-specific restraints)
To evaluate and forecast micro-markets and an overall market
To predict the market size, in key regions (along with countries)—North America, Europe, Asia Pacific, Latin America, and the Middle East
To record evaluate and competitive landscape mapping- product launches, technological advancements, mergers and expansions
Profiling of companies to evaluate their market shares, strategies, financials and core competencies