Automotive Holographic Dashboard Market Estimated to Witness Intense Competition

  • 08 May 2019

The advancement in 3D graphics and imaging is demonstrating positive commercial feasibility pertaining to automotive applications. Advanced electronics are set to equip the autonomous vehicles with in-vehicle automotive safety and comfort including display options. Automotive holographic dashboards are finding space due to abating cost of automotive display solutions, for example, LCD and TFT. Wide-scale adoption of advanced techniques to enable road safety, in-vehicle entertainment and real-time 3D traffic information is facilitating the growth of global automotive holographic dashboard market.

However, lack of awareness about automotive holographic dashboards and premium costs associated with the technology are posing challenges to further market growth. Also, in lieu of vehicle to vehicle communication, the chances of potential hacking are posing security threats. These challenges with emerging automotive electrification and innovation are projected to induce breakneck competition amongst the automotive OEMs and suppliers. Market players are estimated to focus on effective, energy efficient, precise and economical holographic dashboard production to secure an edge over others, especially with the rise in demand for high-end vehicles.

Global Automotive Holographic Dashboard Market, By Vehicle Type
+ Passenger Cars  
+ Commercial Vehicles
Increased demand for passenger cars due to shared mobility, reduced traffic congestion and cost-cutting benefits are estimated to further incorporate a healthy CAGR to the segment in the forecast period of 2019-2026. The rise in manufacturing entrants, transportation of consumer goods, online shopping and so on is to fuel massive growth in the commercial vehicles segment that would rely on holographic information for timely services.

Global Automotive Holographic Dashboard Market, By Component 
+ Video Generator
+ Projector
+ Combiner
+ Others
Currently, the video generator segment is experiencing augmented growth due to smartphone and high-speed internet connectivity. However, easy to move around the screen and emphasis on mechanical feedback (for example vibration on touching a button on the dashboard) is estimated to surge the demand in projectors and combiners so that drivers do not have to take eyes off road.

Global Automotive Holographic Dashboard Market, By Region 
+ North America 
+ Latin America 
+ Europe 
+ Asia Pacific 
+ Rest of the World 

Competitive Landscape:   
+ Tier 1 players- established companies in the market with a major    market share 
+ Tier 2 players  
+ Emerging players which are growing rapidly  
+ New Entrants   

FutureWise Key Takeaways  
+ Growth prospects 
+ SWOT analysis  
+ Key trends  
+ Key data-points affecting market growth  

Objectives of the Study:  
+ To provide with an exhaustive analysis on the global automotive holographic dashboard in terms of vehicle type, component, region, major market players and competitive presence for the period 2019 to 2026
+ To cater comprehensive information on factors impacting market growth (drivers, restraints, opportunities, and industry-specific restraints) 
+ To evaluate and forecast micro-markets and the overall market  
+ To predict the market size, in key regions (along with countries)—North America, Europe, Asia Pacific, Latin America, and the Middle East 
+ To record evaluate and competitive landscape mapping- product launches, technological advancements, mergers and expansions 
+ Profiling of companies to evaluate their market shares, strategies, financials and core competencies   


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