Global Feminine Hygiene Products Forecasted to Value Over USD 37.5 Billion by 2029 End

  • 10 Jul 2019

Global feminine hygiene products market to value over USD 37.5 Billion by 2029 end and register a CAGR of over 9% from 2019 to 2029. 

Feminine hygiene products market has seen tremendous growth throughout the last decade and is expanding steadily due to the rise in awareness to maintain hygiene as well as increased efficient access to these products and facilities. The increase in disposable income has also aided the growth of this market. It has led to an increase in demand for premium products. 

With advancements in technology and rising environmental consciousness about the harmful chemicals, dyes, and other irritants found in the products, the manufacturers have shifted to organic material such as organic cotton. Informed consumers are demanding biodegradable and eco-friendly sanitary products due to the deteriorating effect on the environment. Therefore, this proves to be a lucrative opportunity for manufacturers to invest in the production of such innovative products and strengthen their market position.

Consumer education is rising and alternatives like tampons and pantyliners are gaining popularity and a vast consumer base. Modernisation, especially in the retail sphere, has boosted the market for tampons especially in developed countries. Thus the increased demand for these alternatives is providing the manufacturers with lucrative trade avenues to establish themselves in the global market. 

Various initiatives to increase the market and its demand are also undertaken by the firms operating in this market and have proved to be quite beneficial. Promotional activities through various media communication channels have helped propel trade. For instance, P&G, an American multinational consumer goods corporation, boosted the sales of their brand of feminine hygiene products called Always through large media promotion. The company has undertaken various other programs and campaigns to support female care products. It partnered with the United Nations International Children's Emergency Fund (UNICEF), National Department for Basic Education, and Small Projects Foundation for its campaign Always Keeping Girls in School, in the African region.

Global Feminine Hygiene Products: Segmentation: 
By Product Type
•  Sanitary Napkins/Pads 
•  Tampons 
•  Pantyliners 
•  Menstrual Cup 
•  Feminine Hygiene Wash 
Sanitary pads are the most commonly used feminine hygiene products and are expected to grow at a significant rate owing to increasing demand in developing countries.

By Distribution Channel 
•  Supermarket 
•  Convenience Stores 
•  Department Stores 
•  Retail Pharmacies 
•  Online Purchase 
The retail pharmacies segment is expected to hold maximum market share whereas the supermarket segment is expected to follow and provide lucrative trade during the forecast period. 

By Region:
•  Europe 
 North America 
•  APAC 
•  Latin America
•  Rest of World
Asia-Pacific emerged as the largest market owing to higher penetration of sanitary pads in this region. Asia-Pacific witnessed a notable increase in the adoption of these products due to increasing awareness about such products in the region and is projected to grow at a high CAGR during the forecast period. 

Competitive Landscape: 
•  Tier 1 players- established companies in the market with a major market share 
•  Tier 2 players
•  Emerging players which are growing rapidly
•  New Entrants  
Major firms in the global Feminine Hygiene Products Market across the value chain are Kimberley – Clark Corporation, Procter & Gamble, Unicharm Corporation, Svenska Cellulosa Aktiebolaget SCA, Johnson & Johnson, Lil-lets UK Limited, Sanofi, Ontex, and Egdewell Personal Care, Diva Cup. 

FutureWise Takeaways 
•  Growth prospects 
•  SWOT analysis
•  Key trends
•  Key data points affecting market growth 

Objectives of the Study:
•  To provide an exhaustive analysis on the global feminine hygiene products market by product type, by distribution channel and by region
•  To cater comprehensive information on factors impacting market growth (drivers, restraints, opportunities, and industry-specific restraints)
•  To evaluate and forecast micro-markets and the overall market 
•  To predict the market size, in key regions (along with countries)—North America, Europe, Asia Pacific, Latin America, and the Middle East.
•  To record evaluate and competitive landscape mapping- product launches, technological advancements, mergers and expansions
•  Profiling of companies to evaluate their market shares, strategies, financials and core competencies 


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