Global Oral Hygiene Products Market Predicted to Value Over US $ 61 Billion by 2029 End

  • 05 Jul 2019

Global oral hygiene market to value over USD 61 Billion by 2029 end and register a CAGR of over 5% from 2019 to 2029.

Oral hygiene product market refers to products and treatments done in order to amplify oral health and dental hygiene. Rising awareness plays a vital role in the growth of this market.
The increasing consciousness regarding maintaining an aesthetically pleasing smile among consumers is fostering the growth of the global oral care products market. Having witnessed tremendous technological breakthroughs, and the launch of innovative and high-performance products has accelerated the growth of the government. 

Increasing consumer purchasing power and disposable income are promoting the adoption of these products. The cost of the treatments and products restrains the market however, the rapidly rising geriatric population is also leading to a higher demand for oral care products as aged people are more susceptible to dental problems. Furthermore, the growing dental tourism and increasing demand for cosmetic dentistry are augmenting the market.

Extensive research has led to the introduction of new products and ready adoption by the product has helped the market to grow globally. Several initiatives have also helped the market to prosper, initiatives undertaken in order to spread awareness regarding dental hygiene and good oral health. For instance, in 2015, the American Association of Orthodontists (AAO) collaborated with Crest and Oral-B to generate awareness regarding good oral care habits among orthodontic patients.

By Product Type
●    Toothpaste
●    Mouth Wash & Rinse
●    Teeth Whitening
●    Floss
●    Tooth Brushes
●    Orthodontic Wax
●    Denture cleansers and fixatives
The toothpaste segment is anticipated to be the largest growing segment in the forecast period. Factors such as the rising incidence of dental caries, growing awareness of dental hygiene, and benefits offered by toothpaste are anticipated to witness significant growth during the forecast period.
Mouthwash is anticipated to show lucrative growth over the forecast period owing to its increasing usage for maintenance of oral hygiene.

By Indication
●    Dental Caries
●    Gingivitis
●    Halitosis
●    Periodontitis
●    Peri-implantitis

By Distribution Channel
●    Retail Pharmacies
●    Drug Stores
●    E-commerce
●    Supermarket/Hypermarket

By Region:
●    Europe  
●    North America  
●    APAC  
●    Latin America
●    Rest of World 
The Asia Pacific dominated the market last year and is also anticipated to exhibit the fastest growth. This can be attributed to rising population and growing awareness regarding dental hygiene among the people. Europe held a significant share in the market owing to the growing prevalence of oral diseases, especially in the eastern parts of the region. A massive geriatric population base is also expected to boost market growth.

Competitive Landscape:  
●    Tier 1 players- established companies in the market with a major market share  
●    Tier 2 players 
●    Emerging players which are growing rapidly 
●    New Entrants  
Firms operating in the market are Procter & Gamble Company; Johnson & Johnson Consumer, Inc.; Colgate-Palmolive; GlaxoSmithKline; Church & Dwight Co., Inc.; Dr. Fresh, LLC; Dentaid; Lion Corporation; and Sunstar Suisse S.A. Major strategies implemented by these companies include mergers and acquisitions, geographical expansions, and new product development. For instance, in 2018, Crest introduced a specially formulated paste with Activated Foam technology called Gum Detoxify, which claims to help in improving gum health.

FutureWise Key Takeaways  
●    Growth prospects 
●    SWOT analysis 
●    Key trends 
●    Key data points affecting market growth  

Objectives of the Study: 
●    To provide an exhaustive analysis on oral hygiene products market based on product type, by indication, by distribution channel and region
●    To cater comprehensive information on factors impacting market growth (drivers, restraints, opportunities, and industry-specific restraints) 
●    To evaluate and forecast micro-markets and overall market  
●    To predict the market size, in key regions (along with countries)—North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa 
●    To record evaluate and competitive landscape mapping- product launches, technological advancements, mergers and expansions 
●    Profiling of companies to evaluate their market shares, strategies, financials and core competencies 


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