Smart Wrap-Around Labels Market to Revolutionalise Pharmaceutical and Food Industry

  • 18 Apr 2019

Wrap around labels is an eye-catching component which is significantly instrumental in influencing buyers decision-making habit by providing necessary information about a product, details of ingredients, usage guide, pricing and branding details. The cost-effectiveness due to the usage of bi-axially oriented Polypropylene (BOPP) and single label property of wrap-around labels are factors facilitating its usage as effective packaging practice by large and small scale companies.

Major Factors Driving the Skyrocketed Growth of Global Wrap-Around Labels Market Include:
•    The rapid adoption of BOPP as convenient raw material
•    Advanced technology developments that eliminate the traditional energy consuming heat shrink labelling technique
•    3D printing technology
•    Flexibility to provide enhanced shelf-life by recommending storage and handling details 
•    The robust growth of food, beverage, personal care and pharmaceutical industry 


Due to the above factors, the global wrap-around labels market is reported to generate lucrative revenue opportunities during the forecast period of 2019-2026.

Global Wrap-around Labels Market Dynamics
The manufacturers, retailers and distributors are focusing on creating innovative wrap-around labels that can track the product and maintain the inventory stock records. Smart wrap-around labels are to forge various mergers and acquisitions among industry players over the coming years. The market players also face issues in terms of approvals and registrations for using plastic wrapping films. Although BOPP and other plastic are used extensively as raw material for labelling, the regulatory prohibitions from government and growing concerns on the use of non-degradable plastic from ecologists are impeding the market growth. 

Global Wrap-around Labels Market, by Product Type
•    Shrink Label
•    Pressure Stretch Label
•    Sensitive Label
•    Roll Fed Label
•    Cut & Stack Label 
Shrink label segment remains the most dominant as it provides a versatile expert labelling solution that results in customer acceptance of the product due to the attractive packaging. The second place in total market share is taken by pressure stretch label as they are printed on supportive film with pre-applied adhesives that aptly fits the product packed in bottles, jars, vials, tins, etc. Both the segments are forecasted to grow at relatively higher CAGR as compared to other segments due to reduced carbon footprint in the near future.


Global Wrap-around Labels Market, by End User
•    Pharmaceutical
•    Food & Beverage
•    FMCG
•    Personal Care
•    Electronics
•    Others
Pharmaceutical and food& beverages segment is the largest end user of wrap around labels market. The contemporary lifestyle preferences and health concerns are inducing generous opportunities for both the industries which rely on the wrap around labels for various benefits. Smart wrap-around label options with information tracking would be in demand especially in the pharmaceutical and food industry in coming years. Hence manufacturers providing such wrap around labelling solutions are bound to lead the global wrap around labels market during the next few years.

Global Wrap-around Labels Market, by Region 
•    Europe  
•    North America  
•    APAC  
•    Latin America
•    Rest of World

Competitive Landscape:  
•    Tier 1 players- established companies in the market with a major market share  
•    Tier 2 players 
•    Emerging players which are growing rapidly 
•    New Entrants  

FutureWise Takeaways  
   Growth prospects  
•    SWOT analysis 
•    Key trends 
•    Key data-points affecting market growth  

Objectives of the Study:
   To provide with an exhaustive analysis on the global wrap around labels market, by product type, end-user and region   
•    To cater comprehensive information on factors impacting market growth (drivers, restraints, opportunities, and industry-specific restraints) 
•    To evaluate and forecast micro-markets and an overall market  
•    To predict the market size, in key regions (along with countries)—North America, Europe, Asia Pacific, Latin America, and the Middle East 
•    To record evaluate and competitive landscape mapping- product launches, technological advancements, mergers and expansions
•    Profiling of companies to evaluate their market shares, strategies, financials and core competencies 


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